What do "Happy Days" actor Scott Baio, a bunch of aliens and a Rubik's Cube have in common? They will all appear in Avocados From Mexico's Super Bowl commercial.
Avocados From Mexico is returning to the big game after making its debut last year. In the spot from GSD&M, an alien leads a tour in an interplanetary museum through an exhibit of Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions, which include pop-culture items like a Rubik's cube, a mannequin wearing the infamous blue or gold dress that drove the internet crazy and Scott Baio, along with Avocados From Mexico.
"Our personality as a brand is being part of meaningful, good times," said Kevin Hamilton, director-brand marketing, Avocados From Mexico. "We are part of the origination of a good time."
Ultimately, the company is using the Super Bowl to send the message that Mexico is the only place where avocados can grow year round, so consumers can always be guaranteed freshness, Mr. Hamilton added.
This story also appeared on Adage.com.