Scott Baio, a Rubik's Cube and Emoji Are Objects in an Alien Museum in Super Bowl Ad for Avocados From Mexico

Aliens Give A Tour Of Earth's Most Iconic Relics

Published On
Feb 01, 2016

Editor's Pick

What do "Happy Days" actor Scott Baio, a bunch of aliens and a Rubik's Cube have in common? They will all appear in Avocados From Mexico's Super Bowl commercial.

Avocados From Mexico is returning to the big game after making its debut last year. In the spot from GSD&M, an alien leads a tour in an interplanetary museum through an exhibit of Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions, which include pop-culture items like a Rubik's cube, a mannequin wearing the infamous blue or gold dress that drove the internet crazy and Scott Baio, along with Avocados From Mexico.

"Our personality as a brand is being part of meaningful, good times," said Kevin Hamilton, director-brand marketing, Avocados From Mexico. "We are part of the origination of a good time."

Ultimately, the company is using the Super Bowl to send the message that Mexico is the only place where avocados can grow year round, so consumers can always be guaranteed freshness, Mr. Hamilton added.

This story also appeared on Adage.com.

Credits

Date
Feb 01, 2016
Brand:
Avocados from Mexico
Client:
Avocados from Mexico
Agency:
GSD&M
Chief Creative Officer:
Jay Russell
President:
Marianne Malina
Group Creative Director:
Tom Hamling
Group Creative Director:
Tim Eger
Associate Creative Director, Copywriter:
Leigh Browne
Associate Creative Director, Copywriter:
Barrett Michael
Associate Creative Director, Art Director:
Jon Williamson
Director, Production:
Jack Epsteen
Account Director:
Sabia Siddiqi
Account Supervisor:
Brett Meldrum
Business Affairs Director:
Lindsay Wakabayashi
Chief Strategist:
Andrew Teagle
Director, Strategy:
Jennifer Billiot
Project Manager:
Alicia Ross
Production Company:
O Positive
Director:
David Shane
Editorial:
MackCut
Editor:
Gavin Cutler
Sound Design:
MackCut
Visual Effects:
The Mill
Color:
The Mill
Mix:
Sound Lounge

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Project Type