The Ad Council Asks You to 'Seize the Awkward' in Comedic Suicide Prevention PSAs
Campaign by Droga5 Also Stars Influencers Such as Tyler Posey and Remi Cruz
Jan 19, 2018
The Ad Council takes a daringly comedic approach in its latest campaign of PSAs focusing on suicide prevention; the campaign, by Droga5, is all about "seizing the awkward" moment to talk to a friend about their mental health.
In one spot, seen here, the "awkward" is personified by a guy in a brown turtleneck, who pops up at awkward moments, like between two friends on a couch or two lovers in bed, and urges them to "seize the awkward" and ask someone if they're OK.