Bacardi and Lonely Whale urge Unicode to remove all emoji plastic straws on behalf of One Bold Sea Turtle Sydney

Timed Against World Water Day, Bacardi and Lonely Whale announced a splashy partnership with one brave sea turtle, Sydney, to put an end to all plastic straw emoji usage. Bacardi and Lonely Whale were eager to help Sydney shed light on the threat of plastic straw pollution, showing how one man's straw is another turtle's backyard trash. Giving a platform and voice to Sydney, Bacardi enlisted comedian and activist Daniel Franzese to deliver her "cease and de-sip" letter to the Unicode Consortium, the organization that manages the emoji catalog, requesting the removal of plastic straws from the soda cup and cocktail emojis. By removing plastic straws from digital usage, Bacardi messaged its ultimate goal to shift cultural norms around drinking with single-use plastic straws altogether. The initiative is just one of many ways Bacardi and Lonely Whale are working together to ensure #TheFutureDoesntSuck, with the goal to eliminate one billion single-use plastic straws by 2020.

Bacardi and Lonely Whale urge Unicode to remove all emoji plastic straws on behalf of One Bold Sea Turtle Sydney

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