Having teased it last week, Toyota today unveils the full-length version of its homage to "Back to the Future," promoting its new Mirai hydrogen fuel car. In the ad, a car enthusiast and fan of the movie meets Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) in a diner and promises to show them a car that really does use trash as fuel.
The spot, by Droga5, features locations and music from the original film that will get fans truly nostalgic, with Fox and Lloyd coming across (as themselves, rather than the characters) in a pretty authentic way. At the same time, it does a good job of introducing the Mirai to consumers. Already available in Japan, it goes on sale on Oct. 21 in California -- the same date "Back to the Future" celebrates its 30th anniversary.
Bill Fay, Toyota division group VP and general manager, said in a statement: "This 'Back to the Future'-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long. There's no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future."