Toyota Launches Its Mirai in a Nostalgic 'Back to the Future' Film
Michael J. Fox and Christopher Lloyd Experience Today's Technology
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Having teased it last week, Toyota today unveils the full-length version of its homage to "Back to the Future," promoting its new Mirai hydrogen fuel car. In the ad, a car enthusiast and fan of the movie meets Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) in a diner and promises to show them a car that really does use trash as fuel.
The spot, by Droga5, features locations and music from the original film that will get fans truly nostalgic, with Fox and Lloyd coming across (as themselves, rather than the characters) in a pretty authentic way. At the same time, it does a good job of introducing the Mirai to consumers. Already available in Japan, it goes on sale on Oct. 21 in California -- the same date "Back to the Future" celebrates its 30th anniversary.
Bill Fay, Toyota division group VP and general manager, said in a statement: "This 'Back to the Future'-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long. There's no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future."
Credits
- Date
- Oct 21, 2015
- Brand :
- Toyota
- Client :
- Toyota
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Direction :
- Neil Heymann
- Creative Director :
- David Gibson
- Creative Director :
- Nathan Lennon
- Copywriter :
- Bryan Wolff
- Art Director :
- Daniel Sumarna
- Copywriter :
- Colin Lord
- Art Director :
- Inna Kofman
- Associate Design Director :
- Devin Croda
- Designer :
- Indah Shillingford
- Designer :
- Natalie Cho
- Chief Creative Officer :
- SallyAnn Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Broadcast Producer :
- Scott Chinn
- Head of Interactive Production :
- Niklas Lindstrom
- Executive Interactive Producer :
- Justin Durazzo
- Interactive Senior Producer :
- Maggie Macdonald
- Associate Interactive Producer :
- Morgan Mendel
- Director, Technology :
- Andy Prondak
- Senior Technology Lead :
- Joachim Do
- Senior Developer :
- Jim Alexander
- Quality Assurance :
- Yadira Isaac
- Global Chief Strategy Officer :
- Jonny Bauer
- Director, Strategy :
- Tom Haslow
- Strategist :
- Emily Mulvey
- Head of Communications Strategy :
- Colleen Leddy
- Group Communications Strategy Director :
- Duncan Owen
- Communications Strategist :
- Parks Middleton
- Head of Data Strategy :
- Andrew Tully
- Data Strategist :
- Anthony Khaykin
- Social Media Manager :
- Whitney Brodribb
- Group Account Director :
- Steven Panariello
- Account Director :
- Bola Adekoya
- Account Manager :
- Belle Bonar
- Associate Account Manager :
- Leo Wong
- Senior Project Manager :
- Anika Chowdhury
- National Marketing and Communications Manager, Advanced Technology Vehicles :
- Doug Coleman
- Vehicle Marketing and Communications Manager :
- Nathan Kokes
- National Marketing and Communications Manager :
- Julia Greenberg
- Production Company :
- Caviar
- Director :
- Jeremy Konner
- Director, Photography :
- Simon Thirlaway
- Executive Producer :
- Michael Sagol
- Executive Producer :
- Jasper Thomlinson
- Producer :
- Adrianne McCurrach
- Editorial :
- Cut + Run
- Editor :
- Georgia Dodson
- Assistant Editor :
- Beau Dickson
- Executive Producer :
- Raná Martin
- Producer :
- Evyn Bruce
- Post Production :
- MPC New York
- Post Producer :
- Sophie Gibson
- Lead Flame Artist :
- Alex Harding
- DI Colorist :
- Adrian Seery
- Composer :
- Alan Silvestri
- Track :
- "Power of Love"
- Track Artist :
- Huey Lewis & The News
- Sound Director :
- Heard City
- Mixer :
- Evan Mangiamele
- Mixer :
- Philip Loeb
- Interactive Production Company :
- Resn
- Quality Assurance Testing :
- Enzyme Testing Labs
- Quality Assurance Testing :
- Hook QA
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