These ads for refurbished phones hijack Apple's 'Shot on iPhone' campaign
French OOH campaign by Marcel coincided with Apple's keynote event
Editor's Pick
As Apple this week unveiled iPhone 11 and more at its latest keynote event in California, over in France, an outdoor campaign is telling consumers that their old iPhone is just as good.
The ads, for Back Market, which sells refurbished devices, hijack Apple's "Shot on iPhone" campaign. They juxtapose photographic shots, with one side telling us it's "Shot on iPhone X" and the other, with a similar image looking identical in quality, "Shot on refurbished iPhone X"
The campaign is running in 10 French cities. It's part of Back Market's strategy to change the perspective of French consumers who are still skeptical about refurbished smartphones. Founded in France in 2014, the online marketplace is now available in France, Belgium, Spain, ltaly, Germany and the U.S.
Credits
- Date
- Sep 13, 2019
- Client :
- Back Market
- Agency :
- Marcel
- Chief Marketing Officer :
- Guillaume Rouby
- Co-Founder and Chief Creative Officer :
- Vianney Vaute
- CEO :
- Pascal Nessim
- CEO :
- Charles Georges-Picot
- Partner Head of Global Business :
- Christophe Neyret
- Executive Creative Director :
- Gaetan Du Peloux
- Executive Creative Director :
- Youri Guerassimov
- Art Director :
- Vincent Boursaud
- Copywriter :
- Virgile Lasalle
- Associate Director :
- Sebastien Jauffret
- Project Manager :
- Lucas Sengler
- Project Manager :
- Flavie Parize
- Print Producer :
- Suzanne Peirera
- Graphic Artist :
- Christophe Gillon
- Strategic Planner :
- Romain Brignier
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