Jane Krakowski and Jack Brayer reprise their roles as Jenna Maroney and Kenneth Parcell from "30 Rock" in a new ad for Verizon out of Wieden & Kennedy, Portland.

Directed by Hungry Man's Wayne McClammy, the spot finds finds the pair the midst of the sort of chaos characteristic of the show -- Jenna wonders where the heck Kenneth was when she needed help getting her jeans on. Turns out he was too busy working on a personal essay -- which was way too difficult because he doesn't like talking about himself.

That of course, is Jenna's expertise, and she goes on to describe the wonders of the "backdoor brag" as the set mysteriously starts to close in on the actors.

The idea cleverly sets the stage for Verizon to call B.S. on carriers, who say the provide "unlimited streaming" but shrink videos in order to do so.

According to the agency, another "30 Rock"-related ad will be debuting soon.