Footballers' Bad Behavior Pays Off For Most Ardent Fans in Paddy Power's New Push

Spot out of CP+B showcases betting app's new bonuses

Published On
Aug 19, 2013

Editor's Pick

Football--the game can be rife with bad behavior, violence and poor manners, but online betting giant Paddy Power is channeling all that negative energy into a big payoff for the fans. The new "Ball of Shame" spot out of Crispin Porter + Bogusky and directed by Rattling Stick's Andy McCleod promotes the brand's new app offering: free bets every time a player misbehaves on the pitch. Anytime a pro goes nuts, betters can take that as a cue to look out for special offers.The campaign also includes print, outdoor and social media.


Aug 19, 2013
Brand :
Paddy Power
Client :
Paddy Power
Agency :
Crispin Porter & Bogusky-Europe
Creative Director :
Ben Walker
Creative Director :
Matt Gooden
Copywriter :
Bertie Scrase
Copywriter :
Joe Bruce
Art Director :
Christen Brestrup
Art Director :
Kate Baker
Agency Producer :
Joe Bagnall
Agency Planner :
Gavin May
Production Company :
Rattling Stick
Director :
Andy McLeod
Production Company Producer :
Kirsty Dye
Post Production :
Jim Allen
Post Production House :
Big Buoy
Editor :
Art Jones
Editorial Company :
Audio Producer :
Parv Thind
Audio Company :

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