This bank is letting fans cheer Brazil's Olympians on WhatsApp

Banco de Brasil's project is part of communication plan to value national sport

Published On
Jul 30, 2021

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As athletes in the Olympics compete in mostly empty stadiums, it can be hard for them to feel the support from home. A campaign from Brazilian bank Banco de Brasil, however, is helping fans to send their "cheers" to the country's athletes virtually, via WhatsApp.

The campaign from Lew’Lara\TBWA lets Brazilians, who increasingly use WhatsApp for their banking, send a message via  the bank's WhatsApp number to one of several Brazilian beach volleyball players: Ágatha, Alison Cerruti, Álvaro Filho, Ana Patrícia, Bruno Schmidt, Duda, Evandro and Rebecca, or to sailing competitor Robert Scheidt. Once sent, fans receive "proof of transfer" and the athlete will receive the message. 

“The idea is to simulate a transfer, but without involving money, just rooted through Banco de Brasil's bot; a kindness that goes beyond the count," said Paula Sayão, marketing and communication director at Banco do Brasil, in a statement. "Just imagine the joy of each athlete and the encouragement they will have when receiving the vibration and welcome of so many Brazilians."

"After so long with the stands empty, athletes and fans are feeling a lack of contact. It was with this in mind that, together with [Banco de Brasil] ... we used technology to make the fans transfer something more valuable than money to athletes: passion," added Sleyman Khodor, executive creative director of Lew'Lara'TBWA. 

The campaign is part of an ongoing communication strategy by the bank to value national sport, which began with a celebration of its 30 years of volleyball support.


Jul 30, 2021
Client :
Banco de Brasil
Agency :
Chairman TBWA Brazil :
Luiz Lara
Marcia Esteves
Executive Vice President :
Elise Passamani
Executive Vice President :
Raquel Messias
Executive Vice President :
Sleyman Khodor
Executive Vice President :
Vicente Varela
Executive Vice President :
Ricardo Munhoz
General Director :
Duda Guedes
Creative Director :
Rodrigo Tortima
Art Director :
Eduardo Servan
Copywriter :
Paulo Mello
Business Team :
Duda Guedes
Business Team :
Daniela Rios
Business Team :
Fernanda Lopes
Business Team :
Luciana Mangoni
Planning Team :
Guilherme Godinho
Planning Team :
Victoria Franco
Media Team :
Luísa Sotero
Media Team :
Fernanda Tonelli
Media Team :
Amanda Teixeira
BI :
Leonardo Silva
Project :
Henrique Salvadori
Project :
Cesar Matias
Agency Production :
Izabel Soares
Agency Production :
Marco Ettore
Film Producer :
Scene Direction :
Adriano Alarcon
Executive Production :
Hwira Gibin
Production :
Arthur Pinheiro
Editing :
Ortiz de Zarate
Post Production :
Bruno Melo
Finishing :
Victor Hugo Petrica
Sound Producer :
Executive Production :
Rodrigo Prado
Creative Director :
Gustavo Soares
Voiceover :
Larissa Lazzaretti
Client Approval :
Paula Sayão
Client Approval :
Marcelo Mendonça
Client Approval :
Elvis Kleber
Client Approval :
Maritza Vendramin

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