Can You Spot the Difference Between These Real and Fake Bank Notes?
Brazil's Novo Mundo Shows How it's Easy to Fool Tourists
Published On
Jun 03, 2015
Editor's Pick
Brazilian currency exchange firm Novo Mundo alerts us to how little tourists know about foreign banknotes in this print campaign. The ads, by DM9DDB, place real and fake bank notes from Vietnam, Australia and Costa Rica side by side. Each looks almost identical, except with different people appearing on the notes -- and even if you've traveled in these countries, the real ones would be hard to spot. The ads, which promote Novo Mundo's Cash Passport product, ran in Brazilian magazines.
Credits
- Date
- Jun 03, 2015
- Agency :
- DM9DDB
- Brand :
- Novo Mundo Currency Exchange
- Client :
- Novo Mundo Currency Exchange
- Product :
- Novo Mundo Cash Passport
- TItle Design :
- Bank Notes
- Chief Creative Officer :
- Marco Versolato
- Creative Director :
- Leo Macias
- Creative Director :
- Zico Farina
- Art Director :
- Rafael Segri
- Copywriter :
- Filipe Medici
- Copywriter :
- Ricardo Salgado
- Photographer :
- Marcus Hausser
- Illustrator :
- Boreal
- Account Management :
- Marcelo Passos
- Account Management :
- Tania Pera
- Account Management :
- Julia Wald
- Media :
- Boreal
- Graphics Producer :
- Clariana Costa
- Graphics Producer :
- Nereu Marinho
- Art Buyer :
- Clariana Costa
- Art Buyer :
- Alessandra Salles
- Advertiser :
- Vinicius Nogueria Carmona
- Art Director :
- Bruno Trad
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