Barclaycard profiles a bizarre tourist attraction named the "Upside Down House" in its latest spot profiling some of its more eccentric business customers while highlighting that it takes their enterprises very seriously.
Having showcased some quirky crystal sellers in the first ad of the campaign, agency Droga5 London has unearthed Tom Dirse, the Upside Down House’s 24-year-old CEO. Dirse makes the case for everyday activities--such as birthday parties and watching TV--being completed while upside down. And, in case you were wondering about the slightly strained look on his face, in a final twist, the spot reveals that he himself has been upside down the entire time.
Like the Crystal Barn, the Upside Down House is a genuine small business--an Instagram-friendly tourist attraction in Bournemouth in which everything is literally upside down. Less than one year into trading, Dirse already has plans to open a second house and has a vision to open dozens of similar attractions all over the UK.
Alongside the TV ad, Barclaycard is working with Dirse to develop content for digital and social channels. This will include behind-the-scenes stories that delve deeper into the triumphs and pitfalls the Upside Down House has experienced, and coaching content in which he gives his own tips and advice for other businesses.