Tesco Plays Matchmaker According to Your Grocery Basket in Valentine's Campaign
Supermarket Sets Customers Up on Blind Dates
Feb 08, 2016
Forget swiping right. What's in your grocery basket may be a better indicator of whether you're going to hit it off on a blind date, if this Valentine's campaign from Tesco is anything to go by.
The online film sees the supermarket test out the insight that your shopping basket says a lot about you. BBH Live (the creative and data-driven content arm of BBH London) asked a psychotherapist to analyze the different baskets of 32 singles and match them based on how complementary their chosen products were.
The result is a cute film that shows them meeting and going on dates, with varying degrees of success. At the end of the film, viewers are then driven to four, helpful videos that feature romantic ideas that can be recreated at home for Valentine's Day.