From 'Bad Boy Charm' to 'Breathless Bedroom Couples,' the BBC's brand film breathes new life into its initials

The BBC has been undergoing something of a torrid time recently in the U.K., with questions over the future of its license fee funding, competition from streaming platforms like Netflix and public and government criticisms (a YouGov survey this week, for example, found that 48% of people said the BBC does not adequately represent their views.) However, the broadcaster is fighting back with a New Year's brand film that sets out to remind vierwers of all that's great about its offering, underlining its "range and breadth." The film, created in-house by BBC Creative, and directed by Alex Hulsey via Somesuch, plays on its BBC acronym to showcase the different types of content it has to offer, from the "Bad Boy Charm" of "Peaky Blinders" and the hot priest from "Fleabag," to "Bearly Beraable Cliffhangers" in "Sherlock" and "Doctor Who," the "Balletic Ball Control" in its sports coverage, "Boosting Better Conservation" in wildlife programming and "Ballsy Badass Characters" like Killing Eve's "Villanelle." The two minute film, which first aired on New Year's Eve, packs in a huge montage of different programing, from news coverage of the pandemic to lockdown favorite "Normal People," reality shows like "Strictly Come Dancing" and soap opera "EastEnders." It ends with the tagline "Backing Brilliant Creativity." "This is a showcase of the range and breadth of what our audiences love and what the BBC means people across the nations," said Kerris Bright, the BBC’s Chief Customer Officer, in a statement “Whether it’s drama, comedy, the latest news - classic moments, or fresh, new shows - whatever you are into, there is a BBC for all of us. The film reflects the diversity of our audience, our talent and our programming and the great value our audiences get from BBC.”

From 'Bad Boy Charm' to 'Breathless Bedroom Couples,' the BBC's brand film breathes new life into its initials

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