From 'Bad Boy Charm' to 'Breathless Bedroom Couples,' the BBC's brand film breathes new life into its initials

Spot from BBC Creative sets out to highlight 'range and breadth' of its offerings

Published On
Jan 05, 2021

Editor's Pick

The BBC has been undergoing something of a torrid time recently in the U.K., with questions over the future of its license fee funding, competition from streaming platforms like Netflix and public and government criticisms (a YouGov survey this week, for example, found that 48% of people said the BBC does not adequately represent their views.)

However, the broadcaster is fighting back with a New Year's brand film that sets out to remind vierwers of all that's great about its offering, underlining its "range and breadth." The film, created in-house by BBC Creative, and directed by Alex Hulsey via Somesuch, plays on its BBC acronym to showcase the different types of content it has to offer, from the "Bad Boy Charm" of "Peaky Blinders" and the hot priest from "Fleabag," to "Bearly Beraable Cliffhangers" in "Sherlock" and "Doctor Who," the "Balletic Ball Control" in its sports coverage, "Boosting Better Conservation" in wildlife programming and "Ballsy Badass Characters" like Killing Eve's "Villanelle." 

The two minute film, which first aired on New Year's Eve, packs in a huge montage of different programing, from news coverage of the pandemic to lockdown favorite "Normal People," reality shows like "Strictly Come Dancing" and soap opera "EastEnders." It ends with the tagline "Backing Brilliant Creativity." 

"This is a showcase of the range and breadth of what our audiences love and what the BBC means people across the nations," said Kerris Bright, the BBC’s Chief Customer Officer, in a statement “Whether it’s drama, comedy, the latest news - classic moments, or fresh, new shows - whatever you are into, there is a BBC for all of us. The film reflects the diversity of our audience, our talent and our programming and the great value our audiences get from BBC.”


Jan 05, 2021
Client :
BBC Creative
Helen Rhodes
Head of Planning :
Mike Lean
Head of Production :
James Wood
Creative Director :
Tim Jones
Creative Director :
James Cross
Creative :
Chris Bovill
Creative :
John Allison
Creative :
Shannon Cripps
Creative :
Beth Wood
Producer :
Liz Dolan
Project Manager :
Astrid Reiner
Planner :
Rosanagh Ker
Production Manager :
Jess Greshoff
Production Manager :
Brendan Barry
Marketing Manager :
Simon Alford
Marketing Manager :
Liv Slack
Portfolio Head of Marketing :
James Parry
Researcher :
Ed Hobson
Researcher :
Anneka Harry
Production Company :
Director :
Alex Hulsey
Executive Producer :
Emory Ruegg
Producer :
Isla Gordon-Crozier
Researcher :
Saman Aminzadeh
Researcher :
Louis McCourt
Researcher :
Skyla Van der Pols
Edit & Post :
ZED Video
Editor :
Dominic Leung
Edit & Post Producer :
Harriet Cawley
Lead Animator :
Richard Kenworthy
Graphic Animator :
Mat Voyce
Graphic Animator :
Graphic Animator :
Wei Prior
Graphic Animator :
Timothy Evans
Sound Design :
Seb Bruen
Colorist :
Samantha Day
Retouch & Delivery :
Black Kite Studios
Editor :
Sam McMullen
Post Audio Mixer :
Marcus Smith

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