From 'Bad Boy Charm' to 'Breathless Bedroom Couples,' the BBC's brand film breathes new life into its initials
Spot from BBC Creative sets out to highlight 'range and breadth' of its offerings
Editor's Pick
The BBC has been undergoing something of a torrid time recently in the U.K., with questions over the future of its license fee funding, competition from streaming platforms like Netflix and public and government criticisms (a YouGov survey this week, for example, found that 48% of people said the BBC does not adequately represent their views.)
However, the broadcaster is fighting back with a New Year's brand film that sets out to remind vierwers of all that's great about its offering, underlining its "range and breadth." The film, created in-house by BBC Creative, and directed by Alex Hulsey via Somesuch, plays on its BBC acronym to showcase the different types of content it has to offer, from the "Bad Boy Charm" of "Peaky Blinders" and the hot priest from "Fleabag," to "Bearly Beraable Cliffhangers" in "Sherlock" and "Doctor Who," the "Balletic Ball Control" in its sports coverage, "Boosting Better Conservation" in wildlife programming and "Ballsy Badass Characters" like Killing Eve's "Villanelle."
The two minute film, which first aired on New Year's Eve, packs in a huge montage of different programing, from news coverage of the pandemic to lockdown favorite "Normal People," reality shows like "Strictly Come Dancing" and soap opera "EastEnders." It ends with the tagline "Backing Brilliant Creativity."
"This is a showcase of the range and breadth of what our audiences love and what the BBC means people across the nations," said Kerris Bright, the BBC’s Chief Customer Officer, in a statement “Whether it’s drama, comedy, the latest news - classic moments, or fresh, new shows - whatever you are into, there is a BBC for all of us. The film reflects the diversity of our audience, our talent and our programming and the great value our audiences get from BBC.”
Credits
- Date
- Jan 05, 2021
- Client :
- BBC Creative
- ECD :
- Helen Rhodes
- Head of Planning :
- Mike Lean
- Head of Production :
- James Wood
- Creative Director :
- Tim Jones
- Creative Director :
- James Cross
- Creative :
- Chris Bovill
- Creative :
- John Allison
- Creative :
- Shannon Cripps
- Creative :
- Beth Wood
- Producer :
- Liz Dolan
- Project Manager :
- Astrid Reiner
- Planner :
- Rosanagh Ker
- Production Manager :
- Jess Greshoff
- Production Manager :
- Brendan Barry
- Marketing Manager :
- Simon Alford
- Marketing Manager :
- Liv Slack
- Portfolio Head of Marketing :
- James Parry
- Researcher :
- Ed Hobson
- Researcher :
- Anneka Harry
- Production Company :
- Somesuch
- Director :
- Alex Hulsey
- Executive Producer :
- Emory Ruegg
- Producer :
- Isla Gordon-Crozier
- Researcher :
- Saman Aminzadeh
- Researcher :
- Louis McCourt
- Researcher :
- Skyla Van der Pols
- Edit & Post :
- ZED Video
- Editor :
- Dominic Leung
- Edit & Post Producer :
- Harriet Cawley
- Lead Animator :
- Richard Kenworthy
- Graphic Animator :
- Mat Voyce
- Graphic Animator :
- Nomad
- Graphic Animator :
- Wei Prior
- Graphic Animator :
- Timothy Evans
- Sound Design :
- Seb Bruen
- Colorist :
- Samantha Day
- Retouch & Delivery :
- Black Kite Studios
- Editor :
- Sam McMullen
- Post Audio Mixer :
- Marcus Smith
Need a credit fix? Contact the Creativity Editors
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