'BBC Dad' Robert Kelly recreates his viral moment in an ad for Twitter

The famously interrupted father appears in a video by David Madrid explaining new feature

Published On
Nov 17, 2020

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Back in 2017, social media went wild over a viral clip of Robert Kelly, a professor of political science based in South Korea, when his two small children interrupted him giving an interview on BBC News. Now, Twitter has persuaded Kelly to star in a video ad for the brand, in which his kids, now a little older, barrel into the room again, swiftly followed by his wife.

The ad, created via David Madrid, is an explainer for Twitter's new conversations settings feature for brands. The link to Kelly is that this functionality can help "keep out the noisemakers." After his family storms in once again, Kelly gets interrupted by a robot vacuum cleaner and a whole crew of random strangers, representing "the entire internet," variously taking selfies and holding up signs saying the earth is flat. The campaign will run on social and digital for six months.

The clip was shot in Busan, South Korea, where Kelly and his wife, Jung-a Kim, live with their two children Marion and James, in a remote global production effort that included director Diego Nuñez Irigoyan in Buenos Aires, David in Madrid, and Twitter in London and Dublin.

“As soon as David shared the idea with us, we knew it was the one we wanted to execute—an idea that would resonate with advertisers and agencies," said Carlos Cantu, director of business marketing for Twitter EMEA in a statement.  "It was not an easy process but every obstacle we faced only confirmed us that the idea was worth it."

"Robert Kelly’s interruption is one of the most iconic and viral videos of the last years," added David Madrid Executive Creative Director André Toledo. "This makes him the perfect person to talk about the importance of choosing who can join your conversation.”


Nov 17, 2020
Client :
Agency :
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
Executive Creative Director :
Saulo Rocha
Executive Creative Director :
André Toledo
Creative Director :
Fred Bosch
Copywriter :
Guilherme Pinheiro
Copywriter :
Jaime Ludeña
Copywriter :
Maud McCaffrey
Copywriter :
Jonathan Vingiano
Art Director :
Pedro Sattin
Art Director :
Francesc Enrich
Group Account Director :
María García Herranz
Account Manager :
Irene León
Account Manager :
Adriana Gonzalez
Head of Production :
Alejandro Falduti
Director of Business Marketing :
Carlos Cantú
Head of Editorial :
Gordon Macmillan
Content Marketing Manager :
Brian McDonald
Content Strategy :
Ciara Brady
Marketing Operations – Business Affairs :
Allan Días
Director :
Diego Nuñez Irigoyen
Executive Producer :
Mario Fornies
Executive Producer :
Laia Vidal
Producer :
Olga Valiño
Nilo Zimmerman
Editor :
Tamara Torres

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