Spectrum's monsters throw shade at DirecTV at a suburban BBQ
More relatable humor from David Shane and Something Different
Editor's Pick
Spectrum continues to throw shade at its rivals, including DirecTV, in the latest humorous spots in its ongoing "Monsters" campaign, created once again by Something Different and directed by David Shane,.
One of the ads sees a group of monsters sitting around at a suburban BBQ. Werewolf mom is discussing how DirecTV charges 99 dollars for any callout--the others keep guessing at situations that could result in a damaged dish, which gradually get more and more absurd (vultures, alients living in there, a family of squirrels having a party). Wacth out for the final anecdote by the Mummy--and the cynical ventriloquist's dummy.
Another beautifully written ad depicts a mom vampire trying to get her husband and kids to stop using up all their (slow) internet.
What stands out about this campaign is the extent to which the characters are relatable--ordinary Americans having the kind of conversations you might expect about their problems with their internet--yet it gets a fresh spin with the monster twist.
Credits
- Date
- Apr 13, 2018
- Brand :
- Spectrum
- Client :
- Spectrum
- Agency :
- Something Different-New York
- Partner :
- Tommy Henvey
- Chief Creative Officer :
- Tommy Henvey
- Managing Partner :
- Patti McConnell
- Executive Producer :
- Patti McConnell
- Creative Director :
- Richard Ryan
- Senior Producer :
- Garrett Crabb
- Account Director :
- Meghan Linehan
- Production Coordinator :
- Hanna Wexler
- Senior Vice President, Marketing and Creative Strategy :
- Joe Leonard
- Vice President, Marketing and Creative Strategy :
- Jim Obermeyer
- Senior Director, Marketing and Creative Strategy :
- Amy Kantrowitz
- Senior Director, Marketing and Creative Strategy :
- Lindsay Hittner
- Production Company :
- O Positive
- Director :
- David Shane
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Executive Producer :
- Ken Licata
- Line Producer :
- Ken Licata
- Production Designer :
- Dan Ouellette
- Set Decorator :
- Marlene Guidara
- Prop Master :
- Paul Linkogle
- Special Effects Makeup :
- Ed French
- Makeup :
- Linda Barcojo
- Costume Designer :
- Melissa Desrosiers
- Costumer :
- Jacey Stamier
- Music :
- JSM Music
- Chief Creative Officer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
- Composer :
- Joel Simon
- Composer :
- Seamus Kilmartin
- Assistant Editor :
- Cal Ciarcia
- Partner :
- Nancy Jacobsen
- Executive Producer :
- Nancy Jacobsen
- Producer :
- Diana Seldin
- Post Effects Producer :
- Stephanie Norris
- Partner :
- Jake Jacobsen
- Editor :
- Jake Jacobsen
- Post Production :
- Crew Cuts
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