A Cute Body-Popping Chameleon Is the Star of Berocca's U.K. Campaign
'Jungle Book' Animators at MPC Worked on the Ad
Editor's Pick
Vitamin brand Berocca called on the talents of animators at MPC, who worked on the Oscar-winning CGI animals of "The Jungle Book," in a new campaign featuring a body-popping chameleon.
A spot by JWT features the chameleon ("Roccy") dancing on a tree branch to the sound of British artist Panjabi MC -- it's aimed at bringing to life the thrill of feeling energised that Berocca delivers.
Paul Rizzello, creative director at J. Walter Thompson London said in a statement: "We wanted to articulate that feeling you get when you're at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people."
The ad was directed by Diarmid Harrison Murray at MPC Creative. It'll be accompanied by a wider campaign including OOH and digital OOH ads, digital, PR and social media.
Credits
- Date
- Mar 17, 2017
- Brand :
- Berocca
- Client :
- Berocca
- Agency :
- JWT-London
- Executive Creative Director :
- Lucas Peon
- Creative Director :
- Paul Rizzello
- Creative :
- Naz Nazli
- TV Producer :
- Sonny Botero
- Production Company :
- MPC Creative
- Director :
- Diarmid Harrison-Murray
- Head of Production :
- James Niklasson
- Creative Producer :
- Johnny Blick
- Visual Effects Producer :
- Thomas Cole
- Line Producer :
- Deepanjali Signh
- CG Supervisor :
- Ben Thomas
- Visual Effects Supervisor :
- Iain Murray
- Visual Effects Supervisor :
- Rod Norman
- Color Grading :
- George K
- Lead Animator :
- David Bryant
- CG Producer :
- Hanna Binswanger
- CG Producer :
- Mattias Lullini
- CG Producer :
- Pedrom Dadgostar
- CG Producer :
- Jessie Amadio
- CG Producer :
- Tushar Kewlani
- CG Producer :
- Inigo Vimal Roy
- CG Producer :
- Gi Ae Choi
- CG Producer :
- Rimelle Khayat
- CG Producer :
- Martin Lanzinger
- CG Producer :
- Ankan Sanyal
- CG Producer :
- Hemanth Anusuri
- CG Producer :
- Sreenivasa Aditya Yanamalachintala
- Editor :
- Brendan Jenkins
- Edit Company :
- Tenthree
- Sound Director :
- Munzi Thind
- Sound Company :
- Grand Central Recording Studios
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