Vitamin brand Berocca called on the talents of animators at MPC, who worked on the Oscar-winning CGI animals of "The Jungle Book," in a new campaign featuring a body-popping chameleon.
A spot by JWT features the chameleon ("Roccy") dancing on a tree branch to the sound of British artist Panjabi MC -- it's aimed at bringing to life the thrill of feeling energised that Berocca delivers.
Paul Rizzello, creative director at J. Walter Thompson London said in a statement: "We wanted to articulate that feeling you get when you're at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people."
The ad was directed by Diarmid Harrison Murray at MPC Creative. It'll be accompanied by a wider campaign including OOH and digital OOH ads, digital, PR and social media.