It's Really Awkward Having a Romantic Beachside Stroll With a BMW Lover

Funny Spots From KBS Directed by Eric Wareheim Depict Drivers Who Just Can't Let Go of Their Cars

Published On
Oct 17, 2017

Editor's Pick

In a new campaign for pre-owned BMWs, drivers are so attached to their cars that they can't stop driving--even in truly inappropriate circumstances.

The spots, from KBS, show various humorous scenarios: in one, seen here, a couple talk a romantic walk along a sandy beach at sunset. Except, he's actually in the car and she's leaning through the window.

Another spot sees a football coach argue with the referee on the field while driving his BMW, while a third spot sees a proud father drive his daughter up the aisle to get married. The tagline is "You'll never want to stop driving.

Comedy maven Eric Wareheim of Tim & Eric and "Master of None" directed the campaign, via Prettybird.


Oct 17, 2017
Brand :
Client :
Agency :
KBS-New York
Director :
Eric Wareheim
Production Company :
Chief Creative Officer :
Patrick Scissons
Executive Creative Director :
Chris Polychronopoulos
Group Creative Director :
Frank Cartagena
Group Creative Director :
Sam Shepherd
Associate Creative Director :
John Hagerty
Art Director :
John Hagerty
Senior Copywriter :
Chris Wernikowski
Copywriter :
Fanny Josefsson
Art Director :
Ilana Wolstein
Head of Production :
Madison Wharton
Senior Content Producer :
Daniel Roversi
Business Affairs Director :
Matthew Friday
Brand Strategy :
Steve Gorski
Group Business Director :
Socrates Papazoglou
Account Supervisor :
Andrew Ames
Integrated Producer :
Miriam Hamarneh
Production Company :
Director :
Eric Wareheim
Director, Photography :
Toby Irwin
Executive Producer :
Susanne Hargrove
Line Producer :
Bernard Rahill
Editorial Company :
Beast Editorial
Editor :
Merritt Duff
Executive Producer :
Melissa Lubin
Senior Producer :
Jennifer Gothard
Music Company :
Extreme Music
Audio Mix :
Sound Lounge
Audio Mixer :
Tom Jucarone
Producer :
Alicia Rodgers
Color :
Colorist :
Tom Poole
Finishing Company :
Executive Producer :
Stuart Robinson

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