It's Really Awkward Having a Romantic Beachside Stroll With a BMW Lover
Funny Spots From KBS Directed by Eric Wareheim Depict Drivers Who Just Can't Let Go of Their Cars
By
Alexandra Jardine
Published On
Oct 17, 2017
Editor's Pick
In a new campaign for pre-owned BMWs, drivers are so attached to their cars that they can't stop driving--even in truly inappropriate circumstances.
The spots, from KBS, show various humorous scenarios: in one, seen here, a couple talk a romantic walk along a sandy beach at sunset. Except, he's actually in the car and she's leaning through the window.
Another spot sees a football coach argue with the referee on the field while driving his BMW, while a third spot sees a proud father drive his daughter up the aisle to get married. The tagline is "You'll never want to stop driving.
Comedy maven Eric Wareheim of Tim & Eric and "Master of None" directed the campaign, via Prettybird.
Credits
- Date
- Oct 17, 2017
- Brand :
- BMW
- Client :
- BMW
- Agency :
- KBS-New York
- Director :
- Eric Wareheim
- Production Company :
- PRETTYBIRD
- Chief Creative Officer :
- Patrick Scissons
- Executive Creative Director :
- Chris Polychronopoulos
- Group Creative Director :
- Frank Cartagena
- Group Creative Director :
- Sam Shepherd
- Associate Creative Director :
- John Hagerty
- Art Director :
- John Hagerty
- Senior Copywriter :
- Chris Wernikowski
- Copywriter :
- Fanny Josefsson
- Art Director :
- Ilana Wolstein
- Head of Production :
- Madison Wharton
- Senior Content Producer :
- Daniel Roversi
- Business Affairs Director :
- Matthew Friday
- Brand Strategy :
- Steve Gorski
- Group Business Director :
- Socrates Papazoglou
- Account Supervisor :
- Andrew Ames
- Integrated Producer :
- Miriam Hamarneh
- Production Company :
- PRETTYBIRD
- Director :
- Eric Wareheim
- Director, Photography :
- Toby Irwin
- Executive Producer :
- Susanne Hargrove
- Line Producer :
- Bernard Rahill
- Editorial Company :
- Beast Editorial
- Editor :
- Merritt Duff
- Executive Producer :
- Melissa Lubin
- Senior Producer :
- Jennifer Gothard
- Music Company :
- Extreme Music
- Audio Mix :
- Sound Lounge
- Audio Mixer :
- Tom Jucarone
- Producer :
- Alicia Rodgers
- Color :
- CO3
- Colorist :
- Tom Poole
- Finishing Company :
- Method
- Executive Producer :
- Stuart Robinson
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Industry
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