Asda Festive Ad Celebrates (Crowdsourced) British Christmas Traditions

Asda is one of the first U.K. retailers to kick off its holiday campaign, unleashing a TV spot on November 1 during "The X-Factor." Based around the hashtag #BecauseIt'sChristmas, it cheerfully celebrates some British Christmas traditions, from putting antlers on cars (and dogs) to watching "The Snowman" repeatedly, falling asleep in front of the TV and snogging a colleague under the mistletoe at the office Christmas party. The ideas used in the ad came from a poll of Asda customers. The TV spot was created by VCCP, directed by Moxie Pictures' Neil Gorringe and features a new single by Fleur East, runner-up in last year's "X-Factor," which can be downloaded from iTunes. Other elements of the campaign include cinema and digital outdoor ads, including giant 3D boards featuring antlers and tree-esque lights in Leeds and Manchester, as well as Asda's biggest-ever digital effort, with content running across YouTube, Twitter, Tumblr and Instagram. Asda explained its decision to launch its Christmas ad in early November by quoting a survey of 20,000 people in the U.K. which showed that one in five people had completed part of their Christmas shopping by this time last year.

Asda Festive Ad Celebrates (Crowdsourced) British Christmas Traditions

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