Instant Kiwi : Bed

If you were the kind of person who wanted to buy a bed, but not before you really, exactly knew what it felt like to sleep on, then how far would you go? You might get some ideas from DDB New Zealand's funny new ads for Instant Kiwi from the New Zealand Lottery. Playing off the tagline "Push Your Luck," the ads star comedian Jesse Smith as a man who likes to get his money's worth, whether it's with a bed, or finding a performer for his 8-year-old niece's birthday party. We previously saw Smith in a 21-piece series by the company which showed him getting audacious at a garage sale.

Instant Kiwi : Bed

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