Instant Kiwi : Bed

Get bold.

Published On
Dec 11, 2012

Editor's Pick

If you were the kind of person who wanted to buy a bed, but not before you really, exactly knew what it felt like to sleep on, then how far would you go? You might get some ideas from DDB New Zealand's funny new ads for Instant Kiwi from the New Zealand Lottery. Playing off the tagline "Push Your Luck," the ads star comedian Jesse Smith as a man who likes to get his money's worth, whether it's with a bed, or finding a performer for his 8-year-old niece's birthday party.

We previously saw Smith in a 21-piece series by the company which showed him getting audacious at a garage sale.


Dec 12, 2012
Brand :
Instant Kiwi
Client :
Instant Kiwi
Agency :
Agency :
DDB-New Zealand
Executive Group Director :
Andy Fackrell
Executive Group Director :
Toby Talbot
Creative Director :
Steve Kane
Copywriter/Art Director :
Jonathan McMahon
Copywriter/Art Director :
Lisa Fedyszyn
Designer :
Toby Morris
Executive Producer :
Judy Thompson
Agency Producer :
Jane Mill
Agency Producer :
Rosie Grayson
Agency Producer :
Tania Jeram
Production Company :
Director :
Stuart McDonald
Producer :
Ben Dailey
Executive Producer :
Fiona King
Managing Director :
George Mackenzie
Director, Photography :
Crighton Bone
Editor :
Peter Sciberras
Assistant Editor :
Michael Lutman
Visual Effects Artist :
Eugene Richards
Colorist :
Vincent Taylor
Animation Company :
Animation :
Tony Leslie
Animation :
Paul Carter
Editorial Company :
The Butchery
Visual Effects Company :
The Refinery
Sound Design :
Jon Cooper
Sound Design Company :
The Coopers of Franklin Road
Sound Design Company :
Final Sound
Sound Design :
Craig Conway

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Project Type