Girls Become Serena, Hillary and Leia in Goldieblox's In-Your-Face Ad

Toy Brand's #BeLikeHer Campaign Puts Role Models at Forefront

Published On
Jul 18, 2017

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Girl-focused toy company GoldieBlox's latest ad is a joyful, in-your-face celebration of all the impressive women who broke ground and made history in the last year.

Tennis pro Serena Williams, Hillary Clinton, the science and engineering geniuses from "Hidden Figures," the all-female "Ghostbusters" and Princess/General Leia Morgana are among the figures charmingly portrayed in the film by girls, including YouTube celebrities JillianTubeHD and Heaven King.

The ad presents role models for young ladies in an effort to inspire them to think and dream big. "Girls can't run the world until someone shows them how," it announces.

"Kids want to be what they can see," said Debbie Sterling, founder and CEO of GoldieBlox in a statement. "For me, that person is my grandmother Sterling Sturtevant. She was an Art Director for Disney and Charles Schulz in the 1950s, a time when very few women had senior roles in animation."

The spot asks the public to join in, asking "Who inspires you?" Viewers can respond on social media with the tag #BeLikeHer.

Goldieblox's in-house production team and director Mimi Cave were behind the production.