Bellagios's exquisite films capture joy on the Las Vegas strip

Ads for MGM Resorts from McCann welcome visitors back

Published On
Jun 30, 2021

Editor's Pick

As the famous slogan goes, “What happens in Vegas stays in Vegas.” But a trio of new ads promoting the city’s MGM and Bellagio resorts suggest that a trip to the strip is something worth shouting about. 

Created out of McCann, the new ads show off the glamour, excitement and escape to be had in Sin City. The best of them are an exquisite pair of films promoting MGM's premier hotel Bellagio that feel like something out of a cinematic dream.

One is shot in black and white and set to a track that feels right out of old Hollywood. It depicts actor Jongman Kim in a poetic tango with the hotel’s dancing fountain. He sways back and forth along with their jumping streams, raising his arms like a conductor directing their performance. Previously, you might recall his performance as one of the many “Elvii” in Apple’s 2018 Facetime ad

The second Bellagio spot follows a couple, now in their golden years, waltzing through the grounds of the hotel. With each twist and turn, they become younger and younger, traveling to the early days of their romance. 


Both ads were directed by brother-sister directing team The Coles, who helmed yet another spot for MGM Resorts. This one is a faster-paced, more straightforward pitch, with actor-comedian Nichole Sakura of “Superstore” and “Shameless” serving as tour guide through MGM’s Vegas properties, highlighting all that is on offer, from celebrity talents including Lady Gaga and Davd Copperfield, star chefs such as Roy Choi and more. 

The campaign’s various assets are running on streaming platforms, online video, social, out of home and print.



Jun 30, 2021
Client :
Client :
MGM Resorts
Agency :
McCann-New York
McCann North America Co-Chief Creative Officer :
Tom Murphy
McCann North America Co-Chief Creative Officer :
Sean Bryan
EVP Executive Creative Director :
Caprice Yu
Executive Creative Director :
Josh DiMarcantonio
SVP Group Creative Director :
Jordan Kramer
SVP Group Creative Director :
Leopold Billard
Chief Production Officer :
Nathy Aviram
SVP Executive Producer :
Dave Herman
SVP Executive Music Producer :
Eric Johnson “DJ Bunny Ears”
Head of Celebrity Talent :
Danielle Korn
SVP Director Talent Partnerships :
Kimberly Kress
SVP Director of Business Affairs :
Wilmien Blake
Business Affairs Manager :
David Halberstadt
Business Manager Music :
Jamie Jou
EVP Executive Account Director :
Scot Beck
SVP Group Account Director :
Nancy Tynan
VP Account Director :
Tessa Cosenza
Account Director :
Patrick Connolly
Assistant Account Executive :
Shannon Stagliano
EVP Head of Brand Strategy :
Emily Portnoy
VP Strategy Director :
Amadeo Plaza
VP Strategy Director :
Justin Luk
Director Communications Strategy :
Whitney Bryan
Associate Strategy Director :
Grace Freeman
Strategist :
Macarena Marcos
Senior Project Manager :
Connor Byrne
Production Company :
Director :
Sophie Cole
Director :
Walker Cole
Executive Producer :
Kristen Bedard-Johnson
Founder/Executive Producer :
Preston Lee
Head of Production :
Adam Litt
Line Producer :
Francesca Lentini
First Assistant Director :
Chad Antonelli
Director of Photography :
Daniel Bombell
Production Designer :
Tatiana Van Sauter
Wardrobe :
Heather Allison
Editorial :
Editor :
James Duffy
Assistant Editor :
Ashley Cisneros
Post Producer :
Martino Baltiero
Executive Producer :
Corina Dennison
Flame Artist :
John Shea
Finishing Producer :
Mark Reyes
Music :
Human Worldwide
Creative Lead :
Morgan Visconti
EP :
James Dean Wells
Composer/Arranger :
Gordon Minette
Composer/Arranger :
Matthew O’Malley
Composer/Arranger :
Morgan Visconti
Composer/Arranger :
Thomas Keery
Composer/Arranger :
Sloan Alexander
Audio Post :
Chief Engineer/Sound Design :
Sloan Alexander
Assistant Engineer :
Robert Suchecki
Audio :
Screaming Penguin
Audio Engineer :
Nicole Pettigrew
Audio Engineer :
Rob Fieleck
Color :
Company 3
Colorist :
Jenny Montgomery
Color Producer :
Alexandra Lubrano
Photo :
Bellagio Photography
Photographer :
Alex Cayley
Rep :
Derek Marks
Line Producer :
Simone Silverman
Retoucher :
Feather Creative

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