Bellagios's exquisite films capture joy on the Las Vegas strip
Ads for MGM Resorts from McCann welcome visitors back
Editor's Pick
As the famous slogan goes, “What happens in Vegas stays in Vegas.” But a trio of new ads promoting the city’s MGM and Bellagio resorts suggest that a trip to the strip is something worth shouting about.
Created out of McCann, the new ads show off the glamour, excitement and escape to be had in Sin City. The best of them are an exquisite pair of films promoting MGM's premier hotel Bellagio that feel like something out of a cinematic dream.
One is shot in black and white and set to a track that feels right out of old Hollywood. It depicts actor Jongman Kim in a poetic tango with the hotel’s dancing fountain. He sways back and forth along with their jumping streams, raising his arms like a conductor directing their performance. Previously, you might recall his performance as one of the many “Elvii” in Apple’s 2018 Facetime ad.
The second Bellagio spot follows a couple, now in their golden years, waltzing through the grounds of the hotel. With each twist and turn, they become younger and younger, traveling to the early days of their romance.
Both ads were directed by brother-sister directing team The Coles, who helmed yet another spot for MGM Resorts. This one is a faster-paced, more straightforward pitch, with actor-comedian Nichole Sakura of “Superstore” and “Shameless” serving as tour guide through MGM’s Vegas properties, highlighting all that is on offer, from celebrity talents including Lady Gaga and Davd Copperfield, star chefs such as Roy Choi and more.
The campaign’s various assets are running on streaming platforms, online video, social, out of home and print.
Credits
- Date
- Jun 30, 2021
- Client :
- Bellagio
- Client :
- MGM Resorts
- Agency :
- McCann-New York
- McCann North America Co-Chief Creative Officer :
- Tom Murphy
- McCann North America Co-Chief Creative Officer :
- Sean Bryan
- EVP Executive Creative Director :
- Caprice Yu
- Executive Creative Director :
- Josh DiMarcantonio
- SVP Group Creative Director :
- Jordan Kramer
- SVP Group Creative Director :
- Leopold Billard
- Chief Production Officer :
- Nathy Aviram
- SVP Executive Producer :
- Dave Herman
- SVP Executive Music Producer :
- Eric Johnson “DJ Bunny Ears”
- Head of Celebrity Talent :
- Danielle Korn
- SVP Director Talent Partnerships :
- Kimberly Kress
- SVP Director of Business Affairs :
- Wilmien Blake
- Business Affairs Manager :
- David Halberstadt
- Business Manager Music :
- Jamie Jou
- EVP Executive Account Director :
- Scot Beck
- SVP Group Account Director :
- Nancy Tynan
- VP Account Director :
- Tessa Cosenza
- Account Director :
- Patrick Connolly
- Assistant Account Executive :
- Shannon Stagliano
- EVP Head of Brand Strategy :
- Emily Portnoy
- VP Strategy Director :
- Amadeo Plaza
- VP Strategy Director :
- Justin Luk
- Director Communications Strategy :
- Whitney Bryan
- Associate Strategy Director :
- Grace Freeman
- Strategist :
- Macarena Marcos
- Senior Project Manager :
- Connor Byrne
- Production Company :
- Sanctuary
- Director :
- Sophie Cole
- Director :
- Walker Cole
- Executive Producer :
- Kristen Bedard-Johnson
- Founder/Executive Producer :
- Preston Lee
- Head of Production :
- Adam Litt
- Line Producer :
- Francesca Lentini
- First Assistant Director :
- Chad Antonelli
- Director of Photography :
- Daniel Bombell
- Production Designer :
- Tatiana Van Sauter
- Wardrobe :
- Heather Allison
- Editorial :
- No6
- Editor :
- James Duffy
- Assistant Editor :
- Ashley Cisneros
- Post Producer :
- Martino Baltiero
- Executive Producer :
- Corina Dennison
- Flame Artist :
- John Shea
- Finishing Producer :
- Mark Reyes
- Music :
- Human Worldwide
- Creative Lead :
- Morgan Visconti
- EP :
- James Dean Wells
- Composer/Arranger :
- Gordon Minette
- Composer/Arranger :
- Matthew O’Malley
- Composer/Arranger :
- Morgan Visconti
- Composer/Arranger :
- Thomas Keery
- Composer/Arranger :
- Sloan Alexander
- Audio Post :
- PostHuman
- Chief Engineer/Sound Design :
- Sloan Alexander
- Assistant Engineer :
- Robert Suchecki
- Audio :
- Screaming Penguin
- Audio Engineer :
- Nicole Pettigrew
- Audio Engineer :
- Rob Fieleck
- Color :
- Company 3
- Colorist :
- Jenny Montgomery
- Color Producer :
- Alexandra Lubrano
- Photo :
- Bellagio Photography
- Photographer :
- Alex Cayley
- Rep :
- Derek Marks
- Line Producer :
- Simone Silverman
- Retoucher :
- Feather Creative
Need a credit fix? Contact the Creativity Editors
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