Ben Marshall is Kim Kardashian’s devoted Beats Pill assistant in brand’s latest comic spot

Beats by Dre continues its collaboration with Kim Kardashian—and its focus on comedy—in a new spot from Mirimar in which comedian Ben Marshall pays Kardashian’s “Pill assistant,” whose entire job is to follow her around and curate soundtracks for her life using the redesigned Beats Pill speakers. Marshall is clearly besotted with the “goddess” he so dutifully serves, as we move from scene to scene—bedroom to workout room to poolside and more. The humor is engaging while also highlighting the speaker’s portability. Also see: 14 creative campaigns to know about today The spot follows Kardashian’s Beats work a few months ago, when she and Jimmy Fallon squared off in a battle to have their own signature Beats Studio Pro headphones. (Kim won.) Kardashian also did a campaign two years ago for the Beats Fit Pro earbuds. The new campaign introduces two new Pill colors, Light Gray and Dark Gray. The redesigned Pill launched in June with features including all-day battery life, USB-C charging, Amplify Mode by syncing two speakers, and iOS and Android compatibility. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Ben Marshall is Kim Kardashian’s devoted Beats Pill assistant in brand’s latest comic spot

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