Gamers Will Likely Dig This Special Meal From Call of Duty and Carl's Jr./Hardee's
Campaign Is First Fast Food Integration for Videogame, Biggest Promotional Tie-In for Restaurant
Editor's Pick
Activision's Call of Duty and Carls Jr./Hardee's have teamed up on a special meal that gamers will likely chow down on -- the "Ultimate Care Package."
Created out of agency 72andSunny's Brand Partnership incubator, the new combo is themed around the upcoming Call of Duty: Black Ops III and is inspired by a care package that actually drops within the game. 72andSunny already works as creative agency for Activision and Carl's Jr. separately.
The "Ultimate Care Package" offering includes the restaurant's Tex Mex Bacon Thickburger, large fries and drink as well as a peel-and-win contest that offers prizes such as a "Take Out" personalization pack, which gives videogamers actual in-game camo for their weapons that boasts a ketchup, mustard and extra pickles pattern. 72andSunny, CKE Restaurants, Activision and COD developer Treyarch collaborated on the design.
To promote the tie-up, which happens to be Call of Duty's first in-game integration with a fast food client and Carl's/Hardees' biggest promotional tie-in, there's also a blockbuster spot that seems pulled directly from the COD world. Directed by Wayne McClammy of Hungry Man, it's filled with all the sorts of high-octane thrills the videogame has come to be known for in its ads. But it also stars Carl's Jr. and Hardee's spokeshottie Charlotte McKinney, who turns out to be quite the hero -- she even performed her own stunts for the spot.
The campaign also brings CKE Restaurants into Activision Blizzard's ongoing Stars for Heroes and Call of Duty Endowment programs, which support veterans and their families. All profits from Ultimate Care Package sales will go directly to CODE, which helps veterans find post-service jobs.
The Ultimate Care Package is available at Carl's and Hardee's now. Call of Duty: Black Ops III hits shelves on Nov. 6.
Credits
- Date
- Oct 27, 2015
- Brand :
- Carl's Jr.
- Client :
- Carl's Jr.
- Agency :
- 72andSunny
- Director :
- Wayne McClammy
- Production Company :
- Hungry Man
- Chief Executive Officer :
- Andy Puzder
- Chief Marketing Officer :
- Brad Haley
- Senior Vice President, Product Development :
- Bruce Frazer
- Director, Advertising :
- Brandon LaChance
- Vice President, Media Merchandising :
- Steve Lemley
- Director, Product Marketing and Merchandising :
- Christie Cooney
- Product Marketing Manager :
- Allison Pocino
- PR Specialist :
- Claire Eastburn
- PR Team :
- Coast PR
- President :
- Jeanne Hoffa
- Director :
- Kate Franklin
- Chief Creative Officer :
- Glenn Cole
- Group Creative Director :
- Mick DiMaria
- Group Creative Director :
- Justin Hooper
- Creative Director, Designer :
- Tim Wettstein
- Creative Director, Writer :
- Mark Maziarz
- Senior Designer :
- Gabo Curielcha
- Senior Writer :
- Chad Goodnoe
- Group Director, Strategy :
- Matt Johnson
- Director, Strategy :
- Kasia Molenda
- Strategist :
- Eddie Moraga
- Group Brand Director :
- Alexis Coller
- Senior Brand Manager :
- Michal David
- Brand Manager :
- Ali Arnold
- Brand Coordinator :
- Joshua Noa
- Director, Film Production :
- Sam Baerwald
- Executive Film Producer :
- Molly Mcfarland
- Junior Producer :
- Kira Linton
- Production Coordinator :
- Taylor Stockwell
- Business Affairs Director :
- Amy Jacobsen
- Business Affairs Manager :
- Jennifer Jahinian
- Business Affairs Coordinator :
- Taylor Henriquez
- Communications Manager :
- Nicole Ryan
- Communications Coordinator :
- Chanel Lake
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Managing Partner, Executive Producer :
- Kevin Byrne
- Executive Producer/ Director, Sales :
- Dan Duffy
- Executive Producer :
- Mino Jarioura
- Executive Producer :
- Nancy Hacoher
- Producer :
- Laurie Boccaccio
- Production Supervisor :
- Adriana Cebada Mora
- Editorial Company :
- Cut + Run
- Editor :
- Jay Nelson
- Assistant Editor :
- Connie Chuang
- Executive Producer :
- Carr Schilling
- Producer :
- Annabelle Dunbar-Whittaker
- Visual Effects :
- MPC
- 2D Lead :
- Benji Davidson
- Creative Director :
- Paul OShea
- Visual Effects Supervisor :
- Zach Tucker
- Lead Animator :
- Stew Burris
- Animator :
- Ian Wilson
- Lead Visual Effects Artist :
- Charles Trippe
- Lighting Lead :
- Tim Kaftka
- Texturing Lead :
- Brian Broussard
- Modeling Lead :
- Aaron Hamman
- Executive Producer :
- Elexis Stearn
- Visual Effects Producer :
- Whitney Gearin
- Visual Effects Coordinator :
- Valentina Cokonis
- Telecine :
- Beach House
- Colorist :
- Mike Pethel
- Executive Producer :
- Denise Brown
- Music and Sound Design :
- Robot Repair
- Composer :
- Kael Alden
- Sound Designer :
- Doug Darnell
- Audio Producer :
- On Music And Sound
- Mixer :
- Chris Winston
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