Gamers Will Likely Dig This Special Meal From Call of Duty and Carl's Jr./Hardee's

Campaign Is First Fast Food Integration for Videogame, Biggest Promotional Tie-In for Restaurant

Published On
Oct 27, 2015

Editor's Pick

Activision's Call of Duty and Carls Jr./Hardee's have teamed up on a special meal that gamers will likely chow down on -- the "Ultimate Care Package."

Created out of agency 72andSunny's Brand Partnership incubator, the new combo is themed around the upcoming Call of Duty: Black Ops III and is inspired by a care package that actually drops within the game. 72andSunny already works as creative agency for Activision and Carl's Jr. separately.

The "Ultimate Care Package" offering includes the restaurant's Tex Mex Bacon Thickburger, large fries and drink as well as a peel-and-win contest that offers prizes such as a "Take Out" personalization pack, which gives videogamers actual in-game camo for their weapons that boasts a ketchup, mustard and extra pickles pattern. 72andSunny, CKE Restaurants, Activision and COD developer Treyarch collaborated on the design.

To promote the tie-up, which happens to be Call of Duty's first in-game integration with a fast food client and Carl's/Hardees' biggest promotional tie-in, there's also a blockbuster spot that seems pulled directly from the COD world. Directed by Wayne McClammy of Hungry Man, it's filled with all the sorts of high-octane thrills the videogame has come to be known for in its ads. But it also stars Carl's Jr. and Hardee's spokeshottie Charlotte McKinney, who turns out to be quite the hero -- she even performed her own stunts for the spot.

The campaign also brings CKE Restaurants into Activision Blizzard's ongoing Stars for Heroes and Call of Duty Endowment programs, which support veterans and their families. All profits from Ultimate Care Package sales will go directly to CODE, which helps veterans find post-service jobs.

The Ultimate Care Package is available at Carl's and Hardee's now. Call of Duty: Black Ops III hits shelves on Nov. 6.


Oct 27, 2015
Brand :
Carl's Jr.
Client :
Carl's Jr.
Agency :
Director :
Wayne McClammy
Production Company :
Hungry Man
Chief Executive Officer :
Andy Puzder
Chief Marketing Officer :
Brad Haley
Senior Vice President, Product Development :
Bruce Frazer
Director, Advertising :
Brandon LaChance
Vice President, Media Merchandising :
Steve Lemley
Director, Product Marketing and Merchandising :
Christie Cooney
Product Marketing Manager :
Allison Pocino
PR Specialist :
Claire Eastburn
PR Team :
Coast PR
President :
Jeanne Hoffa
Director :
Kate Franklin
Chief Creative Officer :
Glenn Cole
Group Creative Director :
Mick DiMaria
Group Creative Director :
Justin Hooper
Creative Director, Designer :
Tim Wettstein
Creative Director, Writer :
Mark Maziarz
Senior Designer :
Gabo Curielcha
Senior Writer :
Chad Goodnoe
Group Director, Strategy :
Matt Johnson
Director, Strategy :
Kasia Molenda
Strategist :
Eddie Moraga
Group Brand Director :
Alexis Coller
Senior Brand Manager :
Michal David
Brand Manager :
Ali Arnold
Brand Coordinator :
Joshua Noa
Director, Film Production :
Sam Baerwald
Executive Film Producer :
Molly Mcfarland
Junior Producer :
Kira Linton
Production Coordinator :
Taylor Stockwell
Business Affairs Director :
Amy Jacobsen
Business Affairs Manager :
Jennifer Jahinian
Business Affairs Coordinator :
Taylor Henriquez
Communications Manager :
Nicole Ryan
Communications Coordinator :
Chanel Lake
Production Company :
Hungry Man
Director :
Wayne McClammy
Managing Partner, Executive Producer :
Kevin Byrne
Executive Producer/ Director, Sales :
Dan Duffy
Executive Producer :
Mino Jarioura
Executive Producer :
Nancy Hacoher
Producer :
Laurie Boccaccio
Production Supervisor :
Adriana Cebada Mora
Editorial Company :
Cut + Run
Editor :
Jay Nelson
Assistant Editor :
Connie Chuang
Executive Producer :
Carr Schilling
Producer :
Annabelle Dunbar-Whittaker
Visual Effects :
2D Lead :
Benji Davidson
Creative Director :
Paul OShea
Visual Effects Supervisor :
Zach Tucker
Lead Animator :
Stew Burris
Animator :
Ian Wilson
Lead Visual Effects Artist :
Charles Trippe
Lighting Lead :
Tim Kaftka
Texturing Lead :
Brian Broussard
Modeling Lead :
Aaron Hamman
Executive Producer :
Elexis Stearn
Visual Effects Producer :
Whitney Gearin
Visual Effects Coordinator :
Valentina Cokonis
Telecine :
Beach House
Colorist :
Mike Pethel
Executive Producer :
Denise Brown
Music and Sound Design :
Robot Repair
Composer :
Kael Alden
Sound Designer :
Doug Darnell
Audio Producer :
On Music And Sound
Mixer :
Chris Winston

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