YouTube Runs TV Spots, Launches Outdoor Campaign Featuring YouTube Creators
Campaign Features Michelle Phan, Bethany Mota
Editor's Pick
YouTube has launched a big marketing push for... YouTube. A new campaign -- which includes film spots that will go on TV and on Google properties -- puts the spotlight on YouTube video creators. For example, one spot features Bethany Mota, the Californian teenager whose most-popular YouTube channel has over 5.7 million subscribers. In the minute-long spot, Ms. Mota -- who has designed a collection for Aeropostale -- appears in quick-cut clips from some of her videos.
A print campaign puts the focus on "You" -- with "You make us who we want to be" and "You fight bullies with style," alongside pictures of the YouTube creators who do those things.
The campaign, which launches on YouTube next week, will also feature Michelle Phan and Rosanna Pansino.
Credits
- Date
- Apr 07, 2014
- Brand:
- YouTube
- Client:
- YouTube
- Agency:
- Co: Collective
- Director:
- Kris Belman
- Chief Creative Officer:
- Tiffany Rolfe
- Creative Director:
- Libby Brockhoff
- Creative Director:
- Franklin Tipton
- Creative Director:
- Rebecca Peterson
- Executive Producer:
- Tania Staykova
- Producer Assistant:
- Lily Ellis
- Chief Collaborator:
- Karyn Rockwell
- Collaborator:
- Laura Dunn
- Production Company:
- Caviar
- Executive Producer:
- Michael Sagol
- Producer:
- Stephan Mohammed
- Executive Digital Producer:
- Dieter Lebbe
- Technical Director:
- Sun Komen
- Editorial:
- Rock Paper Scissors
- Editor:
- Mikkel E.G. Nielsen
- Editor:
- Chris Mitchell
- Executive Producer:
- Eve Kornblum
- Producer:
- Lisa Barnable
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