The school run is the focus of a new spot for the VW Tiguan from Adam&Eve/DDB London. At this suburban school, most kids arriving with their parents are typically embarrassed, and want to sneak out of the car as quicky as they can unnoticed. However, the girl arriving with her Dad in a VW Tiguan is totally cool, turning up the rap music ("Hip Hop" by Dead Prez) via her phone and winding down the window to show off to her mesmerized classmates. The school arrival's been done before in car ads, but this one has a fun twist -- when Dad gets a little carried away.

The spot, which ends with the tagline, "The new Tiguan. Cool. Calm. Connected," was directed by Smuggler's Guy Shelmerdine, and is running on TV, supported by digital and outdoor.