The VW Tiguan Is Cool Enough for School in This Witty U.K. Spot
Adam&Eve/DDB Spot Has Fun With the School Run
Editor's Pick
The school run is the focus of a new spot for the VW Tiguan from Adam&Eve/DDB London. At this suburban school, most kids arriving with their parents are typically embarrassed, and want to sneak out of the car as quicky as they can unnoticed. However, the girl arriving with her Dad in a VW Tiguan is totally cool, turning up the rap music ("Hip Hop" by Dead Prez) via her phone and winding down the window to show off to her mesmerized classmates. The school arrival's been done before in car ads, but this one has a fun twist -- when Dad gets a little carried away.
The spot, which ends with the tagline, "The new Tiguan. Cool. Calm. Connected," was directed by Smuggler's Guy Shelmerdine, and is running on TV, supported by digital and outdoor.
Credits
- Date
- May 23, 2016
- Agency :
- Adam & Eve/DDB
- Brand :
- Volkswagen (UK)
- Client :
- Volkswagen (UK)
- Head of Marketing :
- Rod McLeod
- National Communications Manager :
- Glyn Butterworth
- Chief Creative Officer :
- Ben Priest
- Executive Creative Director :
- Ben Tollett
- Executive Creative Director :
- Richard Brim
- Art Director :
- Frank Ginger
- Copywriter :
- Shay Reading
- Agency Producer :
- Rebecca Holt
- Agency Planner :
- Nick Hirst
- Business Director :
- Mike Stern
- Account Director :
- Loella Bowles
- Account Manager :
- Josh Edwards
- Media Planner :
- Nicole Elliott
- Media Planner :
- Dee Levinson
- Production Company :
- Smuggler
- Producer :
- Emma Butterworth
- Director :
- Guy Shelmerdine
- Director, Photography :
- Tim Maurice Jones
- Editing Company :
- Saam Hodivala
- Post Production :
- The Mill
- Post Producer :
- Clare Melia
- Music Supervisor :
- Tom Stanford
- Music Company :
- Platinum Rye
- Audio Post Production :
- 750 MPH
- Audio Engineer :
- Sam Ashwell
- Soundtrack Name :
- Dead Prez
- Soundtrack Composer :
- Hip Hop
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