The VW Tiguan Is Cool Enough for School in This Witty U.K. Spot

Adam&Eve/DDB Spot Has Fun With the School Run

Published On
May 23, 2016

Editor's Pick

The school run is the focus of a new spot for the VW Tiguan from Adam&Eve/DDB London. At this suburban school, most kids arriving with their parents are typically embarrassed, and want to sneak out of the car as quicky as they can unnoticed. However, the girl arriving with her Dad in a VW Tiguan is totally cool, turning up the rap music ("Hip Hop" by Dead Prez) via her phone and winding down the window to show off to her mesmerized classmates. The school arrival's been done before in car ads, but this one has a fun twist -- when Dad gets a little carried away.

The spot, which ends with the tagline, "The new Tiguan. Cool. Calm. Connected," was directed by Smuggler's Guy Shelmerdine, and is running on TV, supported by digital and outdoor.


May 23, 2016
Agency :
Adam & Eve/DDB
Brand :
Volkswagen (UK)
Client :
Volkswagen (UK)
Head of Marketing :
Rod McLeod
National Communications Manager :
Glyn Butterworth
Chief Creative Officer :
Ben Priest
Executive Creative Director :
Ben Tollett
Executive Creative Director :
Richard Brim
Art Director :
Frank Ginger
Copywriter :
Shay Reading
Agency Producer :
Rebecca Holt
Agency Planner :
Nick Hirst
Business Director :
Mike Stern
Account Director :
Loella Bowles
Account Manager :
Josh Edwards
Media Planner :
Nicole Elliott
Media Planner :
Dee Levinson
Production Company :
Producer :
Emma Butterworth
Director :
Guy Shelmerdine
Director, Photography :
Tim Maurice Jones
Editing Company :
Saam Hodivala
Post Production :
The Mill
Post Producer :
Clare Melia
Music Supervisor :
Tom Stanford
Music Company :
Platinum Rye
Audio Post Production :
750 MPH
Audio Engineer :
Sam Ashwell
Soundtrack Name :
Dead Prez
Soundtrack Composer :
Hip Hop

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