DirecTV : Big Idea
Campaign Revisits 2008 'Empty Cable Suit' Effort
Editor's Pick
Comedy big guns Jeffrey Tambor, Jennifer Coolidge, Fred Willard and John Michael Higgins assemble as bumbling cable execs in the latest humorous campaign for DirecTV, created out of Grey New York and directed by Hungry Man's Bryan Buckley.
Following the headlines of the company's acquisition by AT&T, the broadcast provider throws a dig at another big merger--that between two cable giants. Cable Corp Inc. and Cable World have decided to join forces (even though one of them stinks, literally) in an effort to take on DirecTV, which, according to Mr. Tambor, is "better at the TV thing." A pair of spots introduces the new team, and the outrageous ideas they come up with post-merger.
The campaign resurrects the brand's "Empty Cable Suit" effort from 2008 via Deutsch L.A., which also featured Mr. Higgins and some of the other cast members. The first ad "Merger" will begin airing today to be followed by "Big Ideas" later this month.
Credits
- Date
- Oct 01, 2015
- Brand :
- DirecTV
- Client :
- DirecTV
- Director :
- Bryan Buckley
- Production Company :
- Hungry Man
- Agency :
- Grey-New York
- Director :
- Bryan Buckley
- Production Company :
- Hungry Man
- Global Chief Creative Officer :
- Tor Myhren
- Chief Creative Officer :
- Andreas Dahlqvist
- Global Group Creative Director :
- Steven Fogel
- Group Creative Director :
- Doug Fallon
- Associate Creative Director :
- Matthew Nall
- Associate Creative Director :
- Heather English
- Associate Creative Director :
- Robert Cuff
- Associate Creative Director :
- Jeff Anderson
- Associate Creative Director :
- Kim Nguyen
- Associate Creative Director :
- Marques Gartrell
- Account Team :
- Chris Rossi
- Account Team :
- Beth Culley
- Account Team :
- Anna Pogosova
- Account Team :
- John Baker
- Account Team :
- Danielle Weiner
- Account Team :
- Jake Wanamaker
- Executive Agency Producer :
- Andrew Chinich
- Agency Producer :
- Lindsay Myers
- Production Company :
- Hungry Man - LA
- Producer :
- Mino Jarjoura
- Producer :
- Matt Lefebvre
- Editorial Company :
- Cosmo Street
- Editor :
- Tom Scherma
- Assistant Editor :
- Dave Otte
- Visual Effects :
- The Mill LA
- Executive Producer :
- Sue Troyan
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