Coca Cola Turns a Billboard into Wrapping Paper

Duval Guillaume Helps Belgians Out

Published On
Dec 27, 2013

Editor's Pick

Right before Christmas, Duval Guillaume and Coke teamed up for a new "Happiness" stunt. They created a billboard made out of wrapping paper, then installed a number of them in shopping malls in Belgium. Passersby could tear off a piece as they walked past -- saving them at least one trip to a stationary store.

Credits

Date
Dec 27, 2013
Brand:
Coca Cola
Client:
Coca Cola
Agency:
Duval Guillaume

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Project Type