Female razor brand Billie's hirsute heroines arrive in Brooklyn

Company debuts out of home effort at Bedford Station in Williamsburg

Published On
Dec 13, 2018

Editor's Pick

Female razor company Billie, a brand that has enthusiastically acknowledged that women are hairy, is bringing images of hirsute ladies to one of Brooklyn’s most traveled subway stops, Bedford station in Williamsburg.

The out-of-home campaign continues the brand’s “Project Body Hair” effort, which showcases women in all their fuzzy glory--a stark contrast to traditional women’s razor ads that show shavers already hair-free.

While the initial film went to some remarkable places--we saw hairy armpits, legs, unibrows and bellybuttons--the new work adds another body part to the mix--the big toe.

The campaign was created in-house, with photography by Jacqueline Harriet and Lauren Coleman.

Check out the first Project Body Hair Film below.