Female razor brand Billie's hirsute heroines arrive in Brooklyn
Company debuts out of home effort at Bedford Station in Williamsburg
Dec 13, 2018
Female razor company Billie, a brand that has enthusiastically acknowledged that women are hairy, is bringing images of hirsute ladies to one of Brooklyn’s most traveled subway stops, Bedford station in Williamsburg.
The out-of-home campaign continues the brand’s “Project Body Hair” effort, which showcases women in all their fuzzy glory--a stark contrast to traditional women’s razor ads that show shavers already hair-free.
While the initial film went to some remarkable places--we saw hairy armpits, legs, unibrows and bellybuttons--the new work adds another body part to the mix--the big toe.
The campaign was created in-house, with photography by Jacqueline Harriet and Lauren Coleman.