Bissell Marketing Exec Gets Really Gross to Demo Symphony Cleaner
Ravi Dalchand Really Wants His Pasta
Published On
Aug 25, 2014
Editor's Pick
To prove the cleaning power of his company's Symphony All-in-One Vacuum, Bissell Canada Senior Brand Manager Ravi Dalchand pulled a big gross-out move before commuters on the Toronto subway.
In this new spot created out of KBS+ Toronto. Mr. Dalchand sics the cleaner on a very filthy section of the train platfom and gives it a good scrub-down. Then, to the dismay of onlookers, he dumps a plate of pasta on the washed surface and heartily digs into the meal -- even sopping up the last bits with a piece of bread.
If the product lived up to its promise, Mr. Dalchand avloided eating 99.9 % of the bacteria previously infested the floor.
Credits
- Date
- Aug 25, 2014
- Brand :
- Bissell
- Client :
- Bissell
- Agency :
- KBS&-Toronto
- Chief Creative Officer :
- Gary Watson
- Chief Creative Officer :
- Matt Hassell
- Creative Director :
- Raul Garcia
- Art Director :
- Raul Garcia
- Art Director :
- Jessica Toye
- Writer :
- Alex Bird
- Senior Brand Manager :
- Ravi Dalchand
- Vice President-General Manager :
- Craig Emmerson
- Agency Producer :
- Margaret Callaghan
- Production Company :
- Circle
- Executive Producer :
- Karen Tameanko
- Director :
- Jeffrey Zablotny
- Line Producer :
- Elizabeth Findlay
- Line Producer :
- Amanda Field
- Post Production Company :
- Married To Giants
- Executive Producer :
- Denise Shearer
- Editor :
- Monica Remba
- Assistant Editor :
- Dylan Atkinson
- Online Artist :
- Trevor Corrigan
- Online Assistant :
- Preeti Torul
- Color and Visual Effects :
- Alter Ego
- Colorist :
- Tricia Hagoriles
- Audio Producer :
- Grayson Matthews
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Project Type