To prove the cleaning power of his company's Symphony All-in-One Vacuum, Bissell Canada Senior Brand Manager Ravi Dalchand pulled a big gross-out move before commuters on the Toronto subway.

In this new spot created out of KBS+ Toronto. Mr. Dalchand sics the cleaner on a very filthy section of the train platfom and gives it a good scrub-down. Then, to the dismay of onlookers, he dumps a plate of pasta on the washed surface and heartily digs into the meal -- even sopping up the last bits with a piece of bread.

If the product lived up to its promise, Mr. Dalchand avloided eating 99.9 % of the bacteria previously infested the floor.