Scrabble : Blank
Blank is a man of the world.
Published On
Nov 14, 2012
Editor's Pick
Did you know that the "Blank" Scrabble tile was an adventurous, art-loving, golfer? Or that he was the life of every party? Pereira & O'Dell give life to Scrabble tiles with a new broadcast, social and online campaign that explores the personalities of "P," "Q," and "Blank" as they come to terms with their parts in the world -- or on a Scrabble board.
The television spots will appear in France, Latin America, Spain, Germany and Mexico, with a social component on Scrabble's Facebook page. A documentary-style short film featuring the tiles will also appear online.
Credits
- Date
- Nov 15, 2012
- Brand :
- Scrabble
- Client :
- Scrabble
- Agency :
- Pereira O'Dell
- Vice President, Games Marketing :
- Nick Karamanos
- Chief Creative Officer :
- PJ Pereira
- Executive Creative Director :
- Jaime Robinson
- Creative Director :
- Aricio Fortes
- Creative Director :
- Paulo Coelho
- Art Director :
- Keli Linehan
- Copywriter :
- Charlie Wolff
- Executive Agency Producer :
- Jeff Ferro
- Agency Producer :
- Monica Wilkins
- Production Company :
- Biscuit
- Director :
- Jeff Low
- Executive Producer :
- Shawn Lacy
- Producer :
- Colleen O'Donnell
- Line Producer :
- Mary Beth Jenner
- Director, Photography :
- Igor Jadue-Lillo
- Editorial Company :
- Umlaut
- Editor :
- Inome Callahan
- Assistant Editor :
- Jaime Kruse
- Assistant Editor :
- Peter Geiger
- Assistant Editor :
- Michael Pavloni
- Executive Producer :
- Gina Locurcio
- Graphics :
- Laundry
- Music :
- Tonic
- Track :
- Original Track
- Director, Global Marketing :
- Elizabeth Grampp
- Senior Marketing Manager :
- Rebecca Cottrell
- Marketing Manager :
- David Schwartz
- Associate Marketing Manager :
- Blake Knight
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Project Type
