Did you know that the "Blank" Scrabble tile was an adventurous, art-loving, golfer? Or that he was the life of every party? Pereira & O'Dell give life to Scrabble tiles with a new broadcast, social and online campaign that explores the personalities of "P," "Q," and "Blank" as they come to terms with their parts in the world -- or on a Scrabble board.

The television spots will appear in France, Latin America, Spain, Germany and Mexico, with a social component on Scrabble's Facebook page. A documentary-style short film featuring the tiles will also appear online.