BMW teamed with a realty firm to stage posh home driveways with its luxe cars

Auto maker and Canada's Heaps Estrin Real Estate added high-end models to multi-million dollar listings

Published On
Sep 12, 2019

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House hunters in Toronto looking to keep up with the Joneses may find they’re up against more Bimmers than expected.

As part of a campaign from FCB Canada, BMW Canada and real estate firm Heaps Estrin are partnering to place high-end BMW vehicles in the driveways of multimillion-dollar homes currently on the market. It can be tough to get products in front of very wealthy buyers, but nearly everyone tours a home before buying it. And who could miss the car in the driveway?

In driveways of homes with listing prices between $2.9 million and $5.9 million, potential new neighbors saw one of three models: the BMW X7 SUV, which starts north of $70,000; the classic M5 sport sedan, which will set buyers back at least six figures; and the limited-edition electric i8 Roadster, which can be had for as little as $160,000, assuming one is available.

The cars show up in photos in digital home listings and make real-life appearances for open-house events.


Sep 12, 2019
Client :
Client :
BMW Canada
Client :
Heaps Estrin Real Estate
Director BMW Brand Management :
Sebastian Beuchel
National Manager BMW Brand Communications :
Michael J. Oliver
Brand Communications Specialist :
Melissa Cueva
Agency :
Chief Executive Officer :
Tyler Turnbull
Chief Creative Officer :
Ian Mackenzie
Chief Creative Officer :
Jeff Hilts
Chief Creative Officer :
Nancy Crimi-Lamanna
Group Creative Director :
Troy McGuinness
Group Creative Director :
Jonathan Careless
Art Director :
Zuheir Kotob
Copywriter :
Jeff Topol
VP Managing Director :
Chris Perron
Group Account Director :
Blake Connolly
Account Director :
Stephanie Montano
Account Supervisor :
Alex Kreinces
Agency Producer :
Katherine Forester
Director of Project Management :
Shandi Horovitch
Project Manager :
Cori Pettit
Chief Strategy Officer :
Shelley Brown
Strategy Director :
Paul Hanlon
PR :
Shannon Stephaniuk
Media Agency :
Media Experts
SVP Client Service :
Kris Davis
VP Managing Director Account Director :
Adrian Gaudet
Account Manager :
Meghan Kennedy
Senior Account Executive :
Tim Sabourin
Account Executive :
Tom Stevens
Account Executive :
Silan Sever
Account Executive :
Madison Ramsay
PR Agency :
North Strategic
Vice President :
Nicole Grant
Production Company :
Producer :
Katherine Forester
Director of Photography :
Scott Drucker
Camera Operator :
Scott Drucker
Editing House :
Editor :
Colin Murdock
Transfer Facility :
Alter Ego
Colorist :
Patrick Samaniego
Online Facility :
Fort York
Music House :
Music Track Director :
Harry Knazan
Agency :

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