Booking.com pairs moments of joy with perfect soundtracks
Fredrik Bond directs social media spots for Adam&Eve/DDB
Editor's Pick
Booking.com's latest ads for the European market and Australia are about the joyous moments experienced by its customers when all their travel requirements come together with the help of the platform. But it's the inspired music choices that help to underscore the point.
Created by Adam&Eve/DDB (which was appointed to handle the company at the end of last year) and directed by Fredrik Bond through MJZ, the campaign is taglined "Live Curious" and consists of 20-second vignettes evoking what the agency describes as "real human moments."
These include, as seen here, a little girl applying makeup all over her face in her family's vacation apartment to the tune of Kim Carnes' "Bette Davis Eyes." The spot ends with the information that using Booking.com's customized filters, you can make sure you get an apartment with a washing machine.
Another spot has a wheelchair user enjoying the smooth pathways of an accessible resort to the Dolly Parton track "Here You Come Again." There's also an older couple enjoying the sunset while in their convertible rental car, in a spot set to "Only You" by Yazoo, and an ad showing a kid bravely hitting the pool without floats in his family villa, backed by Barbra Streisand’s "Gotta Move."
The ads are running on Facebook, Instagram and YouTube and will accompanied by radio executions. The campaign will be running on TV in the U.K., Australia, Germany, France, Spain, Italy, Russia and Poland.
Credits
- Date
- Jul 02, 2019
- Client :
- Booking.com
- Agency :
- Adam & Eve/DDB
- Chief Marketing Officer :
- Arjan Dijk
- Senior Director Marketing :
- Matthew Gerrie
- Marketing Director :
- Andrew Smith
- Sr. Marketing & Creative Lead :
- Diana Marcela Agudelo Hernandez
- Director of Production & Creative Operations :
- Carine van der Heijden
- Senior Global Brand Producer :
- Erik Verheijen
- Global Brand Producer :
- Ian Kennelly
- Chief Creative Officer :
- Richard Brim
- Creative Director :
- Laura Rogers
- Creative Team :
- Genevieve De Rohan Willner
- Creative Team :
- Selma Ahmed
- Social Media Director :
- Bex Wilson
- Business Director :
- Chris Jackson
- Account Director :
- Georgia Bullen
- Planning Director :
- Will Grundy
- Production Company :
- MJZ
- Director :
- Fredrik Bond
- Executive Producer :
- Helen Kenny
- Producer :
- Alicia Richards
- Production Manager :
- Nicola Dempsey
- Director of Photography :
- Monika Lenczwesk
- 2nd Unit Camera Operator :
- Rakhal Heijtel
- 2nd Unit Camera Operator :
- Ruurd Vulink
- Social Media Team :
- Matemade
- Director of Photography :
- Rakhal Heijtel
- Director of Photography :
- Ruurd Vulink
- BTS :
- Samuel Prins
- Stills Photographer :
- Niels Gross
- Editor :
- Patric Ryan
- Editor :
- Toby Conway-Hughes
- Post Production :
- Ambassadors
- Post Production Supervision & Flame :
- Bas Moonen
- Producer :
- Jade Durbecker
- Grading Colorist :
- Matt Hare
- Motion Graphics :
- Dave Renton
- Motion Graphics :
- Rink Hof
- Music :
- The Self Same
- Music Supervisor :
- Beth Urdang
- Sound Design and Mixing :
- Wave
- Sound Designer :
- Randall MacDonald
- Producer :
- Estelle Papougnot
Need a credit fix? Contact the Creativity Editors
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