Booking.com pairs moments of joy with perfect soundtracks

Fredrik Bond directs social media spots for Adam&Eve/DDB

Published On
Jul 02, 2019

Editor's Pick

Booking.com's latest ads for the European market and Australia are about the joyous moments experienced by its customers when all their travel requirements come together with the help of the platform. But it's the inspired music choices that help to underscore the point. 

Created by Adam&Eve/DDB (which was appointed to handle the company at the end of last year) and directed by Fredrik Bond through MJZ, the campaign is taglined "Live Curious" and consists of 20-second vignettes evoking what the agency describes as "real human moments."

These include, as seen here, a little girl applying makeup all over her face in her family's vacation apartment to the tune of Kim Carnes' "Bette Davis Eyes." The spot ends with the information that using Booking.com's customized filters, you can make sure you get an apartment with a washing machine.

Another spot has a wheelchair user enjoying the smooth pathways of an accessible resort to the Dolly Parton track "Here You Come Again." There's also an older couple enjoying the sunset while in their convertible rental car, in a spot set to "Only You" by Yazoo, and an ad showing a kid bravely hitting the pool without floats in his family villa, backed by Barbra Streisand’s "Gotta Move."

The ads are running on Facebook, Instagram and YouTube and will accompanied by radio executions. The campaign will be running on TV in the U.K., Australia, Germany, France, Spain, Italy, Russia and Poland.

 

Credits

Date
Jul 02, 2019
Client:
Booking.com
Agency:
Adam & Eve/DDB
Chief Marketing Officer:
Arjan Dijk
Senior Director Marketing:
Matthew Gerrie
Marketing Director:
Andrew Smith
Sr. Marketing & Creative Lead:
Diana Marcela Agudelo Hernandez
Director of Production & Creative Operations:
Carine van der Heijden
Senior Global Brand Producer:
Erik Verheijen
Global Brand Producer:
Ian Kennelly
Chief Creative Officer:
Richard Brim
Creative Director:
Laura Rogers
Creative Team:
Genevieve De Rohan Willner
Creative Team:
Selma Ahmed
Social Media Director:
Bex Wilson
Business Director:
Chris Jackson
Account Director:
Georgia Bullen
Planning Director:
Will Grundy
Production Company:
MJZ
Director:
Fredrik Bond
Executive Producer:
Helen Kenny
Producer:
Alicia Richards
Production Manager:
Nicola Dempsey
Director of Photography:
Monika Lenczwesk
2nd Unit Camera Operator:
Rakhal Heijtel
2nd Unit Camera Operator:
Ruurd Vulink
Social Media Team:
Matemade
Director of Photography:
Rakhal Heijtel
Director of Photography:
Ruurd Vulink
BTS:
Samuel Prins
Stills Photographer:
Niels Gross
Editor:
Patric Ryan
Editor:
Toby Conway-Hughes
Post Production:
Ambassadors
Post Production Supervision & Flame:
Bas Moonen
Producer:
Jade Durbecker
Grading Colorist:
Matt Hare
Motion Graphics:
Dave Renton
Motion Graphics:
Rink Hof
Music:
The Self Same
Music Supervisor:
Beth Urdang
Sound Design and Mixing:
Wave
Sound Designer:
Randall MacDonald
Producer:
Estelle Papougnot

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