Boom Beach's Villain Has a Broadway-Style Turn in This Animated Gaming Spot

Barton F. Graf Creates a Musical Extravaganza for Supercell

Published On
Jun 27, 2017

Editor's Pick

Supercell's new spot for "Boom Beach" features the game's original villain, Lt. Hammerman, who leads the Blackguard Army, in an animated Broadway musical-style turn singing about how "it's lonely at the top."

The film promotes Supercell's new in-game feature that lets players design bases for Lt. Hammerman called the Blackguard Base builder. It addresses the question: Why would players want to design bases for the very army they're supposed to defeat -- and why would Lt. Hammerman invite players to help him? Agency Barton F. Graf found an answer in the life of a super villain being super lonely. The square-jawed anti-hero makes a lot of friends this way -- but will these new-found friendships survive?

Director Kirk Kelley worked on the spot, and Butter Music and Sound are responsible for the theatrical soundtrack -- which definitely has potential for a stage production.