ESPN : Born Into It
Hey tosser!
Editor's Pick
Say what you will about Brits, nobody can come close to them when it comes to colorful language. So you mingers looking for some good zingers to throw around during Sunday Night Football are in luck, because Wieden & Kennedy New York and ESPN have your back, with this mystifyingly wonderful spot continuing the channel's "It's Not Crazy, It's Sports" campaign.
The spot debuts on the eve of the 164th Manchester Derby, an important English Premier League matchup between two teams, Manchester United and Manchester City, that have a deep and long seated rivalry, kind of like if the Yankees and Red Sox were in the same city.
The spot asks fans from each team to imagine if they were actually unfortunate enough to root for the other. Of course, they can't, because the very thought of it disgusts them, leading to colorful Britishisms like "wanker," "tosser" and "fit bird." Because when it comes to sports, you're born in to your team.
Of course, the language might be complete gibberish to Americans, so ESPN is running an annotated version online, which interrupts the rapid-fire dialogue with "flash cards" that explain what the lads are actually mouthing off.
Credits
- Date
- Dec 07, 2012
- Brand :
- ESPN
- Client :
- ESPN
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Scott Vitrone
- Executive Creative Director :
- Ian Reichenthal
- Creative Director :
- Brandon Henderson
- Creative Director :
- Stuart Jennings
- Copywriter :
- Dave Canning
- Art Director :
- Cyrus Coulter
- Head of Content Production :
- Lora Schulson
- Executive Producer :
- Temma Shoaf
- Production Company :
- Mackenzie Cutler
- Editor :
- Ian Mackenzie
- Post Executive Producer :
- Sasha Hirschfeld
- Visual Effects Company :
- Mass Market
- Visual Effects Flame Artist :
- Fabien Coupez
- Visual Effects Flame Artist :
- Drew Downes
- Executive Producer :
- Louisa Cartwright
- Producer :
- Giselle Bailey
- Telecine Company :
- Company 3
- Colorist :
- Tom Poole
- Mix Company :
- Heard City
- Mixer :
- Philip Loeb
- Sound Designer :
- Sam Shaffer
- Sound Designer :
- Mackenzie Cutler
- Producer :
- Gloria Pitagorsky
- Song :
- Beginning of the End
- Artist :
- Cockney Rejects
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