Bottega Veneta gifts its adspace to fellow Italian brands for the holidays

Italian luxury brand Bottega Veneta is giving the gift of adspace to some other, less well-known Italian brands this holidays, in a campaign called "Botttega for the bottegas."

To celebrate the idea of community and brands coming together to help each other out in the pandemic, the campaign, by Publicis Italy/Le Pub, is bringing together a roster of small "bottegas" (translation: creative workshop), specializing in artisan products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper.

The project includes an offline campaign, with products from these bottegas on display in Bottega Veneta store windows in Italy, in an advertising campaign running across Milan and across its website.

"By dedicating Bottega’s well-frequented platforms on and offline to the smaller Bottegas, this project shines a light on Italian excellences that have always inspired the world and deserve visibility throughout these difficult times,” said Bruno Bertelli, global chief creative officer at Publicis and chief executive officer at Le Pub.