Bottega Veneta gifts its adspace to fellow Italian brands for the holidays

Luxury brand worked with Publicis' Le Pub on festive campaign

Published On
Dec 22, 2021

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Italian luxury brand Bottega Veneta is giving the gift of adspace to some other, less well-known Italian brands this holidays, in a campaign called "Botttega for the bottegas."

To celebrate the idea of community and brands coming together to help each other out in the pandemic, the campaign, by Publicis Italy/Le Pub, is bringing together a roster of small "bottegas" (translation: creative workshop), specializing in artisan products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper.

The project includes an offline campaign, with products from these bottegas on display in Bottega Veneta store windows in Italy, in an advertising campaign running across Milan and across its website.

"By dedicating Bottega’s well-frequented platforms on and offline to the smaller Bottegas, this project shines a light on Italian excellences that have always inspired the world and deserve visibility throughout these difficult times,” said Bruno Bertelli, global chief creative officer at Publicis and chief executive officer at Le Pub.


Dec 22, 2021
Client :
Bottega Veneta
Agency :
Publicis Italy/Le Pub
Global CCO Publicis Worldwide :
Bruno Bertelli
Cristiana Boccassini
Co - CCO :
Mihnea Gheorghiu
Creative Director :
Costanza Rossi
Global Creative Director :
Sandra Bold
Art Director Supervisor :
Marie Poumeyrol
Global Producer :
Mariella Maiorano
TV Producer :
Tania Dal Pra
Client Service Director :
Giada Salerno
Client Service Director :
Benedetta Virga
Account Supervisor :
Elisa Tanganelli
Senior Project Manager :
Vittorio Cafiero

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