Mike's Hard Lemonade Takes a Page from DirecTV's Book in New Spots

Tom Kuntz returns to direct some new madness

Published On
May 23, 2013

Editor's Pick

Grey New York brings together the talented team of Steve Fogel and Doug Fallon of DirecTV fame and director Tom Kuntz for a new set of madcap spots for Mike's Hard Lemonade. They basically tell you that no matter what is going on around you, it's always the right time for the alco-pop beverage. We can't help but taste some DirecTV flavor in these commercials -- from the creatives to the "absurd circumstances" conceit, right down to the uncannily-similar sounding voiceover. This time, however, he spouts rhymes.


May 24, 2013
Brand :
Mike's Hard Lemonade
Client :
Mike's Hard Lemonade
Agency :
Grey-New York
Chief Creative Officer :
Tor Myhren
Executive Creative Director/Production :
Eric Segal
Creative Director :
Brian Platt
Creative Director/ Copywriter :
Steven Fogel
Creative Director, Art Director :
Doug Fallon
Creative :
Robert Cuff
Creative :
Matthew Nall
Director, Broadcast Production :
Bennett McCarroll
Agency Producer :
John Hilmer
Agency Music Producer :
Donald McNally
Production Company :
Director :
Tom Kuntz
Line Producer :
Emily Skinner
Color :
Company 3
Visual Effects :
Method Studios
Colorist :
Tim Masick
Visual Effects Supervisor :
Doug Luka
Flame Artist :
Jay Hawkins
Flame Artist :
Chris Hunt
Flame Artist :
Alvin Cruz
Compositor :
Aleksandar Djordjevic
Compositor :
David Piombino
Rotoscope :
David Marte
Digital Matte Painter :
Philippe Gaulier
Executive Producer :
Stuart Robinson
Producer :
Jenn Dewey
Producer :
Christa Cox

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Project Type