Mike's Hard Lemonade Takes a Page from DirecTV's Book in New Spots
Tom Kuntz returns to direct some new madness
May 23, 2013
Grey New York brings together the talented team of Steve Fogel and Doug Fallon of DirecTV fame and director Tom Kuntz for a new set of madcap spots for Mike's Hard Lemonade. They basically tell you that no matter what is going on around you, it's always the right time for the alco-pop beverage. We can't help but taste some DirecTV flavor in these commercials -- from the creatives to the "absurd circumstances" conceit, right down to the uncannily-similar sounding voiceover. This time, however, he spouts rhymes.