Why Use Pumpkins When You Have Pizza Boxes?

Domino's encourages re-using its pizza boxes with a Box O' Lantern campaign.

Published On
Oct 30, 2013

Editor's Pick

Domino's is making a statement about what's truly frightening this Halloween: the lack of upcycling, or reusing waste by converting it into a better product. To spur a change, Crispin Porter + Bogusky and the pizza chain have introduced Box O' Lanterns, a series of detailed jack-o-lanterns that can be carved from Domino's pizza boxes. Domino's has been sharing one Box O' Lantern a night on Facebook and Twitter this week to show fans the cool designs possible, and DIY stencils with step-by-step instructions are also up on Domino's Pinterest page.

Credits

Date
Oct 30, 2013
Brand :
Domino's
Client :
Domino's
Senior Designer :
Carlos \"Panza\" Lange
Photography :
Jessyel Ty Gonzalez
Studio :
Brett Reiland
Copywriter :
Ross Saunders
Art Director/DEffects :
Marc Wilson
Content Director :
Evan Russack
Content Supervisor :
Meg Minkner
Content Manager :
Stacy Geldzahler
Worldwide Chief Creative Officer :
Rob Reilly
Vice President/Executive Creative Director :
Tony Calcao
Vice President/Creative Director :
Matt Talbot
Vice President/Creative Director :
Andrew Lincoln
Social Media Director :
Melissa Goodis
Social Media Supervisor :
Andrew Choban
Social Media Community Manager :
Natalie Rodriguez
Traffic Manager :
Gene Karaffa

Need a credit fix? Contact the Creativity Editors

Project Type