Domino's encourages re-using its pizza boxes with a Box O' Lantern campaign.
Oct 30, 2013
Domino's is making a statement about what's truly frightening this Halloween: the lack of upcycling, or reusing waste by converting it into a better product. To spur a change, Crispin Porter + Bogusky and the pizza chain have introduced Box O' Lanterns, a series of detailed jack-o-lanterns that can be carved from Domino's pizza boxes. Domino's has been sharing one Box O' Lantern a night on Facebook and Twitter this week to show fans the cool designs possible, and DIY stencils with step-by-step instructions are also up on Domino's Pinterest page.