What would make your average dad very, very happy on Father's Day? Canada's Boston Pizza thinks it has found the answer--a pizza box that turns into a tray for eating your pie in bed.
As seen in this video, the box easily transforms into a cardboard tray table, with legs that unfold and lock into place--just right for binge-watching while tucking into your slices. (Although some partners might think it's the worst invention ever.)
Now it might sound like a simple idea but according to agency John St., a lot went into getting it exactly right. "It's a simple idea, but a lot of thinking went into making sure it would actually work," says Creative Director Paul Little. "There were a lot of factors to consider. It had to be high enough to fit over a person's legs and low enough to comfortably eat off of. We had to compensate for the average depth someone sinks into a bed versus the average leg width, average pizza weight, the list goes on and on." He adds: "It sounds ridiculous, but knowing some lucky people are going to be able to comfortably eat pizza in bed makes it all worth it."
The limited-edition boxes will be available for Canadians to win via an online contest from June 6-11. People can comment on the video by tagging a father figure in their life for a chance to win a "BP in Bed experience,", including $100 of their favorite menu items.