See London From the Viewpoint of a 'Bra Cam'

Nestle PSA Reminds Women to Check Their Own Breasts

Published On
Sep 26, 2014

Editor's Pick

Nestle's Fitness brand cereal is kicking off a new effort this month to remind women to check their breasts for signs of cancer. Agency McCann Paris placed a "bra cam" in a woman's cleavage as she walked around London in a (fairly revealing) low-cut top; in the resulting video, we see a bunch of Londoners -- male, female and even babies -- checking out her breasts throughout the day. The film, directed by Ellen Kuras of Corner Shop / Outsider, ends with the message: "Your breasts are checked out every day. So, when was the last time you checked your own?" The social media campaign encourages women to tweet using the hashtag #CheckYourSelfie and invite their friends to do the same.

Credits

Date
Sep 26, 2014
Agency :
McCann - Paris
Brand :
Nestle Fitness
Client :
Nestle Fitness
Creative Director :
Sarah Clift
Art Director :
Kate Pozzi
Art Director :
Sarah Clift
Art Director :
Caroline Gozier
Copywriter :
Kate Pozzi
TV Producer :
Sasha Mantel
TV Producer :
Arnaud Lemens
Social Strategist :
Mariam Asmar
Account Handler :
Cedric Vanhoutte
Account Handler :
Cynthia Decant
Account Handler :
Laurie Chappel
Account Handler :
Leslie Adam
Account Handler :
Julie Colombani
Production Company :
Outsider
Production Company :
The Corner Shop
Director :
Ellen Kuras
Executive Producer :
Anna Hashmi
Producer :
Mel Nwanguma
Director, Photography :
Ellen Kuras
1st Assistant Director :
Julian Higgs
Costume Designer :
Lydia Kovacs
Edit :
Rock Paper Scissors
Editor :
Ted Guard
Executive Producer :
Eve Kornblum
Post Production :
MPC, LA
Music :
Human

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Project Type