'Horrible Bosses' Director Seth Gordon Directs Humorous U.K. Car Rental Ad

Campaign From Enterprise Has Fun With U.K. and U.S. Sales Techniques

Published On
Aug 07, 2014

Editor's Pick

Rental car company Enterprise and agency Dare enlisted the help of "Horrible Bosses" director Seth Gordon for their latest campaign, which pokes fun at the differences between U.S. and U.K. sales techniques. To illustrate its slogan, "U.K. car hire with U.S. customer services," the campaign features a pair of sales guys, the loud American caricature Brad, and Dave, who's rather more reserved and British.

It's Dave's job to translate Brad's over-the-top Stateside sales speak to the local customers, which he delivers with slapstick-style humor. Real Enterprise employees feature as extras in the background.