MailChimp Offers You a Second Brain (via a Very Nervous Pitch Person)

Latest Quirky Ads by Droga5 Explain How Its Solutions Can Do More Than Your Own Brain

Published On
Sep 27, 2017

Editor's Pick

MailChimp continues its quirky marketing around its email solutions with a new campaign by Droga5 that centers around the idea that it offers you a "second brain."

The ads are presented by a nervously excited female "brain enthusiast" who stands next to the enormous model of the second brain, explaining all the things it can do for you -- like finding a new audience (who aren't just in Brooklyn) with Facebook ads, recovering abandoned shopping carts, rewarding your best customers, retargeting site visitors and welcoming new subscribers.

Robert Leggatt at Knucklehead directed -- and we love the actress (Fliss Russell) playing the brain enthusiast, who manages to explain the message perfectly while also making us laugh with her half-terrified, half-excited glances. That works well for MailChimp too, given the wacky brand image it's building up in these campaigns.


Sep 27, 2017
Brand :
Client :
Agency :
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Executive Creative Director :
Neil Heymann
Group Creative Director :
Don Shelford
Associate Creative Director :
Julie Matheny
Senior Art Director :
Leilanni Todd
Copywriter :
Colin Lord
Art Director :
Inna Kofman
Junior Copywriter :
Karly Brooks
Junior Art Director :
Candice Drakeford
Design Director :
Devin Croda
Associate Design Director :
Nate Moore
Designer :
Albie Eloy
Experience Designer :
James Garvey
Chief Creative Officer :
Sally-Ann Dale
Co-Director, Film Production :
Jesse Brihn
Co-Director, Film Production :
Bryan Litman
Associate Director, Film Production :
Ruben Mercadal
Film Associate Producer :
Sasha Pace
Music Supervisor :
Mike Ladman
Business Affairs Manager :
Marcelle Gruman
Associate Director, Interactive Production :
Justin Durazzo
Producer, Interactive :
Grace Wang
Associate Interactive Producer :
Lauren Hanglow
Director, Art Production :
Cliff Lewis
Photographer :
Paul McGeiver
Director, Print Services :
Rob Lugo
Performance Group Director :
Paul Eckelmann
Retoucher :
John Ciambriello
Retouching Studio Manager :
Michael Mockler
Retouching Studio Manager :
Michelle Leedy
Graphics Studio Manager :
Virginia Vargas
Principal Interactive Developer :
Simon Abrams
Production Artist :
Emmanuel Perez
Quality Control Specialist :
Susanne Johansson
Global Chief Strategy Officer :
Jonny Bauer
Co-Head of Strategy :
Colm Murphy
Group Director, Strategy :
Dan Ng
Director, Strategy :
Deepa Sen
Director, Strategy :
Katie Coane
Head of Communications Strategy :
Colleen Leddy
Communications Strategy Director :
Taylor Hines
Chief Intelligence Officer :
Amy Avery
Senior Data Strategist :
Joshua Gordon
Executive Group Director :
Julian Cheevers
Account Director :
Pat Rowley
Account Supervisor :
Josh Freeland
Account Manager :
Camille Cheeks-Lomax
Project Manager :
Rayna Lucier
Project Manager :
Kareem Miller
Associate Counsel :
Zachary Werner
Chief Marketing Officer :
Tom Klein
Vice President, Marketing :
Sean Cook
Senior Director, Brand Marketing :
Mark DiCristina
Senior Director, Design :
Todd Dominey
Brand Marketing Manager :
Sarita Alami
Director, Marketing Operations :
Amy Sturgill
Senior Marketing Manager :
Palmer Houchins
Production Company :
Director :
Rob Leggatt
Director, Photography :
Ben Smithard
Executive Producer :
Matthew Brown
Executive Producer :
Cathleen Kisich
Producer :
Peter Knowles
Editorial :
Wax - New York
Editorial :
The Quarry
Editor :
Paul Watts
Editor :
Flaura Atkinson
Assistant Editor :
Nick Bruce
Producer :
Annabelle Cuthbert
Post Production :
Telecine :
Richard Fearon
Flame Artist :
Marcus Wood
Head of 2D :
Marcus Wood
Producer :
Chris Connolly
Music :
Found Objects
Sound Design :
Jack Hallett
Sound Design Company :
Mixer :
David Pappa
Mix Company :
Sonic Union
Interactive Production Company :
Creative Director :
Wade Cowin
Creative Technology Director :
Matt Halford
Director, Technology :
Emlyn Hughes
Executive Producer :
Deirdre Crowley
Producer :
Ali Middleton

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