MailChimp Offers You a Second Brain (via a Very Nervous Pitch Person)

MailChimp continues its quirky marketing around its email solutions with a new campaign by Droga5 that centers around the idea that it offers you a "second brain." The ads are presented by a nervously excited female "brain enthusiast" who stands next to the enormous model of the second brain, explaining all the things it can do for you -- like finding a new audience (who aren't just in Brooklyn) with Facebook ads, recovering abandoned shopping carts, rewarding your best customers, retargeting site visitors and welcoming new subscribers. Robert Leggatt at Knucklehead directed -- and we love the actress (Fliss Russell) playing the brain enthusiast, who manages to explain the message perfectly while also making us laugh with her half-terrified, half-excited glances. That works well for MailChimp too, given the wacky brand image it's building up in these campaigns.

MailChimp Offers You a Second Brain (via a Very Nervous Pitch Person)

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