Zelis: Branding a Healthcare Technology Experience
Translating an outstanding customer experience into a memorable brand.
Jun 11, 2016
The combination of four leading players in the fast-growing healthcare payments space required a new brand, one that reflected the shared strengths of the individual companies while delivering a unified and compelling value proposition for payers, providers and patients.
Research revealed that clients were most passionate about the level of service delivered by the company employees. The new company name, Zelis, was a nod to the fervent enthusiasm shared by clients and employees alike. Built around the concept of "Experience Zelis," the new brand reflects the company's passion for providing the best client experience possible, while pursuing solutions that help their clients capture value every day.