NatGeo Has Developed a 'Brain Training' Voice App for Veterans

360i Worked With an Air Force Psychologist to Develop Bravo Tango Brain Training

Published On
Dec 08, 2017

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National Geographic and agency 360i are claiming to have created the first-ever voice activated meditation app designed specifically for veterans.

Bravo Tango Brain Training was developed in partnership with former Air Force psychologist and combat veteran Dr. Michael Valdovinos, who specializes in military and veteran psychological health and has experience working with transitioning and reintegrating service members. Dr Valdovinos worked with 360i and app developer Xapp to translate his treatment methods, which involve meditation and mindfulness, into voice activations for the app. It is available for free on smartphones via the Google Assistant app and Google Home Devices. To begin, users just need to say "Ok Google, start Bravo Tango".

The project came out of NatGeo's work producing its scripted series, "The Long Road Home," based on Martha Raddatz's book that chronicles the lives of service members and their families through deployment and post-deployment.

Inspired by the real-life veterans portrayed in the series, National Geographic along with 360i wanted to go a step further and do something to not only enhance mental health support for veterans and reduce barriers to seeking treatment but also bring renewed attention to important veterans' issues.


Dec 08, 2017
Brand :
Client :
Agency :
Executive Vice President, Strategy and Consumer Marketing :
Dennis Camlek
Senior Vice President, Strategy and Consumer Marketing :
Kevin Bulmer
Senior Director, Consumer Marketing :
Katie Morrow
Associate Marketing Manager :
Brandon Kessler
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Menno Kluin
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Piper Hickman
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Kate Sheehan
Associate Art Director :
Alyssa Pauker
Vice President, Head of Integrated Production :
Colin Pearsall
Executive Producer :
Lauren Dobkin
Senior Producer :
Mark Altman
Producer :
Margaret Bernard
Senior Vice President, Group Account Director :
Deb Korono
Account Supervisor :
Samantha Kimmel
Vice President, Innovation Technology :
Layne Harris
Senior Content Strategist and Interaction Designer :
Mike Mohammed
Lead User Experience Designer :
Christine Harrigan
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Samson Desta
Vice President, Head of Experience Design :
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PR and Communications Manager :
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Project Manager :
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Development Partner :
XAPP Media
Consulting Psychologist :
Mike Valdovinos
Content Development Partner :
Mike Valdovinos

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