NatGeo Has Developed a 'Brain Training' Voice App for Veterans

360i Worked With an Air Force Psychologist to Develop Bravo Tango Brain Training

Published On
Dec 08, 2017

Editor's Pick

National Geographic and agency 360i are claiming to have created the first-ever voice activated meditation app designed specifically for veterans.

Bravo Tango Brain Training was developed in partnership with former Air Force psychologist and combat veteran Dr. Michael Valdovinos, who specializes in military and veteran psychological health and has experience working with transitioning and reintegrating service members. Dr Valdovinos worked with 360i and app developer Xapp to translate his treatment methods, which involve meditation and mindfulness, into voice activations for the app. It is available for free on smartphones via the Google Assistant app and Google Home Devices. To begin, users just need to say "Ok Google, start Bravo Tango".

The project came out of NatGeo's work producing its scripted series, "The Long Road Home," based on Martha Raddatz's book that chronicles the lives of service members and their families through deployment and post-deployment.

Inspired by the real-life veterans portrayed in the series, National Geographic along with 360i wanted to go a step further and do something to not only enhance mental health support for veterans and reduce barriers to seeking treatment but also bring renewed attention to important veterans' issues.

Credits

Date
Dec 08, 2017
Brand:
Barnardo's
Client:
Barnardo's
Agency:
360i
Executive Vice President, Strategy and Consumer Marketing:
Dennis Camlek
Senior Vice President, Strategy and Consumer Marketing:
Kevin Bulmer
Senior Director, Consumer Marketing:
Katie Morrow
Associate Marketing Manager:
Brandon Kessler
Chief Creative Officer:
Menno Kluin
Group Creative Director:
Alex Shulhafer
Group Creative Director:
Piper Hickman
Associate Copywriter:
Kate Sheehan
Associate Art Director:
Alyssa Pauker
Vice President, Head of Integrated Production:
Colin Pearsall
Executive Producer:
Lauren Dobkin
Senior Producer:
Mark Altman
Producer:
Margaret Bernard
Senior Vice President, Group Account Director:
Deb Korono
Account Supervisor:
Samantha Kimmel
Vice President, Innovation Technology:
Layne Harris
Senior Content Strategist and Interaction Designer:
Mike Mohammed
Lead User Experience Designer:
Christine Harrigan
Associate Experience Architect:
Samson Desta
Vice President, Head of Experience Design:
Chris Seda
Experience Architect Lead:
Lenton Alston
Technical Director:
Tony Landa
Quality Assurance:
Paulie Srinuan
PR and Communications Manager:
Kelsey Rohwer
Project Manager:
Sabreen Jafry
Development Partner:
XAPP Media
Consulting Psychologist:
Mike Valdovinos
Content Development Partner:
Mike Valdovinos

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Project Type