NatGeo Has Developed a 'Brain Training' Voice App for Veterans
360i Worked With an Air Force Psychologist to Develop Bravo Tango Brain Training
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National Geographic and agency 360i are claiming to have created the first-ever voice activated meditation app designed specifically for veterans.
Bravo Tango Brain Training was developed in partnership with former Air Force psychologist and combat veteran Dr. Michael Valdovinos, who specializes in military and veteran psychological health and has experience working with transitioning and reintegrating service members. Dr Valdovinos worked with 360i and app developer Xapp to translate his treatment methods, which involve meditation and mindfulness, into voice activations for the app. It is available for free on smartphones via the Google Assistant app and Google Home Devices. To begin, users just need to say "Ok Google, start Bravo Tango".
The project came out of NatGeo's work producing its scripted series, "The Long Road Home," based on Martha Raddatz's book that chronicles the lives of service members and their families through deployment and post-deployment.
Inspired by the real-life veterans portrayed in the series, National Geographic along with 360i wanted to go a step further and do something to not only enhance mental health support for veterans and reduce barriers to seeking treatment but also bring renewed attention to important veterans' issues.
Credits
- Date
- Dec 08, 2017
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- 360i
- Executive Vice President, Strategy and Consumer Marketing :
- Dennis Camlek
- Senior Vice President, Strategy and Consumer Marketing :
- Kevin Bulmer
- Senior Director, Consumer Marketing :
- Katie Morrow
- Associate Marketing Manager :
- Brandon Kessler
- Chief Creative Officer :
- Menno Kluin
- Group Creative Director :
- Alex Shulhafer
- Group Creative Director :
- Piper Hickman
- Associate Copywriter :
- Kate Sheehan
- Associate Art Director :
- Alyssa Pauker
- Vice President, Head of Integrated Production :
- Colin Pearsall
- Executive Producer :
- Lauren Dobkin
- Senior Producer :
- Mark Altman
- Producer :
- Margaret Bernard
- Senior Vice President, Group Account Director :
- Deb Korono
- Account Supervisor :
- Samantha Kimmel
- Vice President, Innovation Technology :
- Layne Harris
- Senior Content Strategist and Interaction Designer :
- Mike Mohammed
- Lead User Experience Designer :
- Christine Harrigan
- Associate Experience Architect :
- Samson Desta
- Vice President, Head of Experience Design :
- Chris Seda
- Experience Architect Lead :
- Lenton Alston
- Technical Director :
- Tony Landa
- Quality Assurance :
- Paulie Srinuan
- PR and Communications Manager :
- Kelsey Rohwer
- Project Manager :
- Sabreen Jafry
- Development Partner :
- XAPP Media
- Consulting Psychologist :
- Mike Valdovinos
- Content Development Partner :
- Mike Valdovinos
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