Cross one more fantasy off the list. Brawny's plaid-clad fantasy man has satisfied yet another feminine desire with the opening of Brawny Academy, an institution of manly learning designed to turn bums into gentlemen over the course of an eight-part online reality show. "Women are busy," says Fallon copywriter Alisa Sengel Wixom. "An online based show allows them to watch on their own time. And because the episodes average 10-15 minuteshalf as long as a regular television showit's like instant gratification entertainment."