This Funny Ad for Cheap Bread Might Just Creep You Out a Bit
New Spots out of Australia for Aldi Continue Quirky House-Brand Campaign
Published On
Sep 23, 2014
Editor's Pick
Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.). In a new crop from Australian agency BMF, we have this one (above), for bread, and another for olive oil. They're short, to the point, and have tremendous cut-through, emphasizing the message that Aldi is cheaper in a quirky style that's in sharp contrast to that of other grocery retailers.
The campaign has been running in the UK for 18 months and in Australia since July. Aldi Australia decided to use the same strategy following the success of the UK ads, by McCann Manchester.
Credits
- Date
- Sep 23, 2014
- Agency :
- BMF-Sydney
- Brand :
- Aldi
- Client :
- Aldi
- Managing Partner :
- Stephen McArdle
- Executive Creative Director :
- Cam Blackley
- Creative Director :
- Alex Booker
- Creative Director :
- Philip Sicklinger
- Art Director :
- Patrick Chambers
- Art Director :
- Alex Booker
- Copywriter :
- Mark Carbone
- Planning :
- Christina Aventi
- Director :
- Jeff Low
- Producer :
- Lucas Jenner
- Production Company :
- Rabbit Content
- Post Production :
- The Editors
- Post Production :
- White Chocolate
- Agency Producer :
- Mel Herbert
- Editor :
- Bernard Garry
- Music and Sound Production :
- Rumble Studios
- Director, Photography :
- Peter Eastgate
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