Breathtaking Lincoln ad takes the Navigator to the moon
Celestial spot features new cover by singer Ruelle
Editor's Pick
In its latest ad, Lincoln gives its flagship Navigator vehicle the cosmic royal treatment. The campaign, led by agency Hudson Rouge, features a stunning spot via Serial Pictures and a new streamable track from artist Ruelle.
“Full Moon” finds the legacy vehicle gliding down a single road on an extraterrestrial landscape. Rocky ridges spike the street’s surroundings, funneling the scene’s focus beyond the car to a gigantic moon in the distance. The camera floats weightlessly through the surreal spot, resting not just on the Navigator’s features, but suspended dust particles, the foggy landscape and passengers’ awed expressions.
All of this set to a cover of the Police’s “Walking on the Moon” by Ruelle. The song’s lunar-themed lyrics give way to a crashing, careening instrumentation reminiscent of scenes from Christopher Nolan’s “Interstellar.” It is available to stream on Apple Music, Spotify and Tidal.
The video highlights the latest Navigator's hands-free feature, ActiveGlide, under the brand’s “power of sanctuary” tagline.
The spot was directed by Daniel Askill, whose work on Sia’s “Chandelier” and Lady Gaga’s “Stupid Love” music videos hold similarly dreamlike qualities, with cinematography by Natasha Braier, who’s also lent her skills to “The Neon Demon” and “Honey Boy.”
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Credits
- Date
- Apr 05, 2022
- Client :
- Lincoln
- Agency :
- Hudson Rouge
- Chief Creative Officer :
- Jon Pearce
- Creative Director :
- Brett Minieri
- Creative Director :
- Luke Partridge
- Head of Integrated Production :
- Mary Ellen Verrusio
- Executive Producer :
- John Cline
- Business Manager :
- Ron Kirkman
- Senior Talent Manager :
- Angela Martin
- Chief Executive Officer :
- Paul Venn
- President :
- Michael Stefanski
- Chief Strategy Officer :
- Oliver Gibson
- Channel Strategist :
- Karen Geier
- Group Account Director :
- Tamara Taylor
- Production Company :
- Serial Pictures
- Director :
- Daniel Askill
- Executive Producer :
- Sara Geco
- Producer :
- Stine Mosen
- Director of Photography :
- Natasha Braier
- Editorial Company :
- Cosmo Street
- Editor :
- Mark Potter
- Producer :
- Anne Lai
- Color Grade Company :
- MPC
- Color Grade Artist :
- Mark Gethin
- VFX Finishing Company :
- MPC
- VFX Lead :
- Chris Bernier
- Executive Producer :
- Camila Di Biaggi
- Producer :
- Colleen Valentino
- Music/ Original :
- “Walking on the Moon
- Written by :
- Sting
- Music Company :
- MAS Music and Strategy
- Music Company :
- Sony Music Licensing
- Creative Director/EP :
- James Alvich
- Creative Director/EP :
- Gabe McDonough
- Producer :
- Caitlin Russell
- Re-recording Artist :
- Ruelle
- Audio Finishing :
- Heard City
- Post Engineer/Mixer :
- Mike Vitacco
- Producer :
- Liana Rosenberg
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