Breathtaking Lincoln ad takes the Navigator to the moon

Celestial spot features new cover by singer Ruelle

Published On
Apr 05, 2022

Editor's Pick

In its latest ad, Lincoln gives its flagship Navigator vehicle the cosmic royal treatment. The campaign, led by agency Hudson Rouge, features a stunning spot via Serial Pictures and a new streamable track from artist Ruelle.

“Full Moon” finds the legacy vehicle gliding down a single road on an extraterrestrial landscape. Rocky ridges spike the street’s surroundings, funneling the scene’s focus beyond the car to a gigantic moon in the distance. The camera floats weightlessly through the surreal spot, resting not just on the Navigator’s features, but suspended dust particles, the foggy landscape and passengers’ awed expressions.

All of this set to a cover of the Police’s “Walking on the Moon” by Ruelle. The song’s lunar-themed lyrics give way to a crashing, careening instrumentation reminiscent of scenes from Christopher Nolan’s “Interstellar.” It is available to stream on Apple Music, Spotify and Tidal.

The video highlights the latest Navigator's hands-free feature, ActiveGlide, under the brand’s “power of sanctuary” tagline.

The spot was directed by Daniel Askill, whose work on Sia’s “Chandelier” and Lady Gaga’s “Stupid Love” music videos hold similarly dreamlike qualities, with cinematography by Natasha Braier, who’s also lent her skills to “The Neon Demon” and “Honey Boy.”


Apr 05, 2022
Client :
Agency :
Hudson Rouge
Chief Creative Officer :
Jon Pearce
Creative Director :
Brett Minieri
Creative Director :
Luke Partridge
Head of Integrated Production :
Mary Ellen Verrusio
Executive Producer :
John Cline
Business Manager :
Ron Kirkman
Senior Talent Manager :
Angela Martin
Chief Executive Officer :
Paul Venn
President :
Michael Stefanski
Chief Strategy Officer :
Oliver Gibson
Channel Strategist :
Karen Geier
Group Account Director :
Tamara Taylor
Production Company :
Serial Pictures
Director :
Daniel Askill
Executive Producer :
Sara Geco
Producer :
Stine Mosen
Director of Photography :
Natasha Braier
Editorial Company :
Cosmo Street
Editor :
Mark Potter
Producer :
Anne Lai
Color Grade Company :
Color Grade Artist :
Mark Gethin
VFX Finishing Company :
VFX Lead :
Chris Bernier
Executive Producer :
Camila Di Biaggi
Producer :
Colleen Valentino
Music/ Original :
“Walking on the Moon
Written by :
Music Company :
MAS Music and Strategy
Music Company :
Sony Music Licensing
Creative Director/EP :
James Alvich
Creative Director/EP :
Gabe McDonough
Producer :
Caitlin Russell
Re-recording Artist :
Audio Finishing :
Heard City
Post Engineer/Mixer :
Mike Vitacco
Producer :
Liana Rosenberg

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