In its latest ad, Lincoln gives its flagship Navigator vehicle the cosmic royal treatment. The campaign, led by agency Hudson Rouge, features a stunning spot via Serial Pictures and a new streamable track from artist Ruelle.
“Full Moon” finds the legacy vehicle gliding down a single road on an extraterrestrial landscape. Rocky ridges spike the street’s surroundings, funneling the scene’s focus beyond the car to a gigantic moon in the distance. The camera floats weightlessly through the surreal spot, resting not just on the Navigator’s features, but suspended dust particles, the foggy landscape and passengers’ awed expressions.
All of this set to a cover of the Police’s “Walking on the Moon” by Ruelle. The song’s lunar-themed lyrics give way to a crashing, careening instrumentation reminiscent of scenes from Christopher Nolan’s “Interstellar.” It is available to stream on Apple Music, Spotify and Tidal.
The video highlights the latest Navigator's hands-free feature, ActiveGlide, under the brand’s “power of sanctuary” tagline.
The spot was directed by Daniel Askill, whose work on Sia’s “Chandelier” and Lady Gaga’s “Stupid Love” music videos hold similarly dreamlike qualities, with cinematography by Natasha Braier, who’s also lent her skills to “The Neon Demon” and “Honey Boy.”