Classic horror movie posters warn of overindulgence in Bud Light's U.K. Halloween ads

Elvis created campaign encouraging responsible drinking

Published On
Oct 31, 2019

Editor's Pick

Bud Light's Halloween campaign in the U.K. references classic horror movies like "The Shining" and "Nightmare on Elm Street" to warn of the dangers of overindulgence on Oct. 31.

The digital outdoor and social campaign, created by Elvis, apes movie posters: for example, one is titled "A Nightmare on Oxford Street" and proclaims "Winner of 3 criminal charges and a night in the cells"  against an image of broken glass.  The posters urge drinkers: "Don't let your Halloween become a horror story,"

The initiative is parent company's ABInBev’s commitment to "Global Smart Drinking Goals." That's also resulted in other Halloween campaigns such as Budweiser's U.S. work through David, which recreates mugshots of people arrested on Halloween. 


Oct 31, 2019
Client :
Bud Light
Agency :
Marketing Manager Bud Light UK :
Aina Fuller
Marketing Manager Bud Light UK :
Marina Barros
Creative Managing Partner :
Neale Horrigan
Creative :
Rhys Hughes
Creative :
Barret Helander
Design Director :
Chris Dorn
Planner :
Esme Noble
Senior Account Director :
Harriet Philpott
Business Director :
David Whitehouse

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