Classic horror movie posters warn of overindulgence in Bud Light's U.K. Halloween ads
Elvis created campaign encouraging responsible drinking
Oct 31, 2019
Bud Light's Halloween campaign in the U.K. references classic horror movies like "The Shining" and "Nightmare on Elm Street" to warn of the dangers of overindulgence on Oct. 31.
The digital outdoor and social campaign, created by Elvis, apes movie posters: for example, one is titled "A Nightmare on Oxford Street" and proclaims "Winner of 3 criminal charges and a night in the cells" against an image of broken glass. The posters urge drinkers: "Don't let your Halloween become a horror story,"