IRO Cycles : Build-a-Bike
Manhattan agency WWD&S has revamped the e-commerce destination for bicycle brand IRO, which is seeking a larger audience for its fixed gear and single speed products that the client claims is popular primarily amongst bike messengers and hips
Published On
May 09, 2008

Editor's Pick
Manhattan agency WWD&S has revamped the e-commerce destination for bicycle brand IRO, which is seeking a larger audience for its fixed gear and single speed products that the client claims is popular primarily amongst bike messengers and hipster contingents on both coasts.
A Flash-injected showroom rotates to display the IRO line, which includes the Urban Assault, Urban Traffic, Off Road and Commuter brands. By clicking on the model of your choice, you can virtually build your own bike by choosing the frame, customizing your wheels and adding accessories. After all is said and done, you can save your creation, buy it online or send the image to friends. A gallery on the site also lets you upload your real-life custom IROs and join in on a community conversation.
A Flash-injected showroom rotates to display the IRO line, which includes the Urban Assault, Urban Traffic, Off Road and Commuter brands. By clicking on the model of your choice, you can virtually build your own bike by choosing the frame, customizing your wheels and adding accessories. After all is said and done, you can save your creation, buy it online or send the image to friends. A gallery on the site also lets you upload your real-life custom IROs and join in on a community conversation.
Credits
- Date
- May 09, 2008
- Client :
- IRO Cycles
- Agency/Production Company :
- Woods Witt Dealy & Sons
- Chief Creative Officer/Executive Creative Director :
- Harry Woods
- Chief Creative Officer/Executive Creative Director :
- Gill Witt
- Executive Producer :
- Phyllis Dealy
- Art Director :
- Gill Witt
- Art Director :
- Dan Gearity
- Art Director :
- Eric Stockmeyer
- Copywriter :
- Harry Woods
- Producer :
- Alice Tang
- Interaction Designer :
- Christin Roman
- Technical Lead :
- Sean Stockmeyer
- Brand :
- IRO Cycles
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