Bumble explores post-COVID dating in a branded content series

Is going home with your date acceptable in a post-lockdown world? What is modern masculinity? And what about people who "fetishize" dating someone of a different race? Those are the kinds of questions that Bumble will take a look at in a new branded content series aimed at helping people navigate what dating looks like in 2020. The series debuts on the back of research that shows that a third of people are still nervous about meeting dates in person after the lockdown, due to the lack of understanding in what is acceptable and safe in the new world of dating. Created via agency Mr. President, "Dating These Days" will run for four weeks on the women-first dating app's U.K. Instagram account with a new three-minute episode dropping every week. (Episode one, on race and fetishization, is online now and can also been seen on YouTube. ) Presenters include Radio DJ Clara Amfo, singer Sinead Harnett, and ordinary Bumble users.The campaign was directed by Laura Scrivano from Missing Link Films with a women-led production team. “We know that our community has been doing a lot of thinking over the past six months about what’s important to them in life and love," said Naomi Walkland, Bumble’s head of U.K. & Ireland, in a statement. "Coming out of lockdown, more than half of the people who use Bumble are looking for meaningful connections. This means seeking people who respect your values and priorities, but these conversations aren’t always easy. ‘Dating These Days’ is part of our continued efforts to help people navigate open and honest conversations, both big and small.”

Bumble explores post-COVID dating in a branded content series

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