Burger King taps 'Chef's Table' director David Gelb to helm film about the quality of its coffee
The King partakes in the harvest in ad following announcement of BK coffee subscription
Editor's Pick
Director David Gelb is an expert at capturing the reverence of the culinary arts, as seen in his films like “Jiro Dreams of Sushi” and his Netflix series “Chef’s Table.” Now, he has turned his lens to Don Diego, a coffee farmer whose family has been growing beans for a century--but this story gets a strange twist--from Burger King’s The King.
The short maintains the seriousness of Gelb’s oeuvre--we see Diego treading through the Colombian forest and carefully harvesting, washing and drying the beans. But throughout, the King is by his side, joining in the rituals while adding a quietfy goofy twist. “Knowing my coffee is enjoyed all around the world makes me really happy,” Diego's voiceover says, as the film captures him and his team in a group shot--the King sticking out like a gaudy sore thumb.
The film is meant to convey the quality of Burger King’s 100% Arabica coffee beans. “We go out of your way to bring you coffee your way,” copy reads toward the end. The video follows the Burger King’s announcement last week that it is debuting a coffee subscription model--by paying $5 a month, customers are entitled to a small cup of coffee every day.
Credits
- Date
- Mar 19, 2019
- Client :
- Burger King
- President, Burger King North America :
- Chris Finazzo
- Global Chief Marketing Officer :
- Fernando Machado
- Head of Global Marketing :
- Marcelo Pascoa
- Head of Marketing - North America :
- Renato Rossi
- Lead Marketing Communications :
- Diego Suarez
- Director, Marketing Communications :
- Nicole Alevizos
- Manager, Advertising :
- Liza Keller
- Agency :
- David The Agency
- Managing Director, COO :
- Paulo Fogaca
- Executive Creative Director :
- Tony Kalathara
- Group Creative Director :
- Danny Alvarez
- Group Creative Director :
- Jason Wolske
- Copywriter :
- Dan Flora
- Art Director :
- Curtis Caja
- Creative Coordinator :
- Cristina Cornejo Ayala
- Head of Global Production :
- Veronica Beach
- Senior Producer :
- Carlos Torres
- Producer :
- Jennifer Malki
- Production Company :
- Independent Media
- Director :
- David Gelb
- Executive Producer/Managing Director :
- Susanne Preissler
- Executive Producer :
- Liam Ahern
- Production Intern :
- Brenda Osorno
- Sr. Business Affairs Manager :
- Barbara Karalis
- Director of Strategy :
- Jon Carlaw
- Senior Brand Planner :
- Stephanie Salvador
- Jr. Planner :
- Gabriel Roldan
- Head of Account Management :
- Carmen Rodriguez
- Account Director :
- Stefane Rosa
- Account Supervisor :
- Jenny Gobel
- Account Supervisor :
- Katie Heinerikson
- Production :
- MacGuffin
- Director :
- Kevan Bean
- Editorial :
- Cosmo Street Editorial
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