Burger King taps 'Chef's Table' director David Gelb to helm film about the quality of its coffee

The King partakes in the harvest in ad following announcement of BK coffee subscription

Published On
Mar 19, 2019

Editor's Pick

Director David Gelb is an expert at capturing the reverence of the culinary arts, as seen in his films like “Jiro Dreams of Sushi” and his Netflix series “Chef’s Table.” Now, he has turned his lens to Don Diego, a coffee farmer whose family has been growing beans for a century--but this story gets a strange twist--from Burger King’s The King.

The short maintains the seriousness of Gelb’s oeuvre--we see Diego treading through the Colombian forest and carefully harvesting, washing and drying the beans. But throughout, the King is by his side, joining in the rituals while adding a quietfy goofy twist. “Knowing my coffee is enjoyed all around the world makes me really happy,” Diego's voiceover says, as the film captures him and his team in a group shot--the King sticking out like a gaudy sore thumb.

The film is meant to convey the quality of Burger King’s 100% Arabica coffee beans. “We go out of your way to bring you coffee your way,” copy reads toward the end. The video follows the Burger King’s announcement last week that it is debuting a coffee subscription model--by paying $5 a month, customers are entitled to a small cup of coffee every day.


Mar 19, 2019
Client :
Burger King
President, Burger King North America :
Chris Finazzo
Global Chief Marketing Officer :
Fernando Machado
Head of Global Marketing :
Marcelo Pascoa
Head of Marketing - North America :
Renato Rossi
Lead Marketing Communications :
Diego Suarez
Director, Marketing Communications :
Nicole Alevizos
Manager, Advertising :
Liza Keller
Agency :
David The Agency
Managing Director, COO :
Paulo Fogaca
Executive Creative Director :
Tony Kalathara
Group Creative Director :
Danny Alvarez
Group Creative Director :
Jason Wolske
Copywriter :
Dan Flora
Art Director :
Curtis Caja
Creative Coordinator :
Cristina Cornejo Ayala
Head of Global Production :
Veronica Beach
Senior Producer :
Carlos Torres
Producer :
Jennifer Malki
Production Company :
Independent Media
Director :
David Gelb
Executive Producer/Managing Director :
Susanne Preissler
Executive Producer :
Liam Ahern
Production Intern :
Brenda Osorno
Sr. Business Affairs Manager :
Barbara Karalis
Director of Strategy :
Jon Carlaw
Senior Brand Planner :
Stephanie Salvador
Jr. Planner :
Gabriel Roldan
Head of Account Management :
Carmen Rodriguez
Account Director :
Stefane Rosa
Account Supervisor :
Jenny Gobel
Account Supervisor :
Katie Heinerikson
Production :
Director :
Kevan Bean
Editorial :
Cosmo Street Editorial

Need a credit fix? Contact the Creativity Editors

Project Type