Burger King's 'ghost detector' offers free Whoppers for those with haunted houses

The brand's Halloween promotion is its latest benefit for Royal Perks members

Published On
Oct 11, 2022

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Burger King's app is getting a ghoulish new facility for Halloween this year, and it could also score you a free burger. 

The brand is inviting people to check for paranormal activity in their homes in its new “Home of the Ghosts” promotion, by way of a “ghost-detector” on the chain's app.

The global campaign, created via David's New York and Madrid offices, utilizes smartphones’ built-in magnetic field sensor, which can apparently detect electromagnetic fields that suggest paranormal activity nearby. However, your house being haunted is not necessarily a bad thing; if a "ghost" is detected, it will unlock a meal for two featuring the new Ghost Pepper Whopper, with ghost pepper cheese, jalapenos, bacon and spicy queso, starting Oct. 10 for a limited time at restaurants in the U.S.. The campaign will also run in 10 other countries worldwide, including the the U.K., Canada, Spain and Brazil.

The new feature and Ghost Pepper Whopper offer will be available for Royal Perks Members only on the Burger King app from Oct. 17—31. The new burger addition comes after the brand’s announcement of a renewed focus on its popular menu item—the Whopper in its “Reclaim the Flame” plan, detailed in Sept. 2022. 

Burger King also released a short film on YouTube to highlight the campaign. The ad shows an app user with the detector while a series of strange events occur like flying kitchenware and cabinets opening by themselves. After detecting a ghost in the house, the user shares a free Ghost Pepper Whopper meal with them.

In 2020, the fast food chain launched a free Whopper giveaway, called “scary places,” around Halloween for app users that found select abandoned restaurants of rival franchises.

Credits

Date
Oct 11, 2022
Client :
Burger King
Agency :
David Madrid/David New York
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
Chief Creative Officer :
Saulo Rocha
Chief Creative Officer :
André Toledo
Creative Director :
Fred Bosch
Associate Creative Director :
Guilherme Pinheiro
Art Director :
Rafael Ochoa
Art Director :
Pedro Gabbay
Head of Production :
Alejandro Falduti
Producer :
Diego Baltazar
Head of Account :
María García Herranz
Managing Director :
Luiza Prata Carvalho
Group Account Director :
Rafael Giorgino
Group Account Director :
Lucila Mengide
Account Supervisor :
Adriana Gonzalez
Account Executive :
Camila Nuñez
Global Strategy Officer :
Paula Vampre
Strategy Director :
Pat Urgoiti
Senior Strategist :
Marc Escrig
Global PR Director :
Sandra Azedo
Chief Brand Officer :
Antonio Marques
VP Head of Marketing :
Sabrina Ferretti
Head of Global Brand Marketing :
Iwo Zakowski
Global Brand Marketing Director :
Andrea Beer
CMO :
Paco Recuero
Senior Brand Manager :
Ivan Pulido
Head of Digital Marketing :
Borja Mayo
Digital Marketing Specialist :
Silvia Pardo Sanz
Global Brand Design Director :
Shira Bell
Art Director Global Brand Design :
Alexander Coury
Production Company :
Unicorns & Unicorns
Head of Digital :
Ralph Kuijpers
Technical Creative Director :
Sun Komen
Account Lead :
Jenny Gobel
Creative Producer :
Nick Gast
Associate Creative Director :
Ceara Adamson
Film Production Company :
Primo
Director :
Diego Nuñez Irigoyen
Executive Producer :
Ines Segura
Producer :
Julia Estruga
DOP :
Paco Femenia
Music :
Sizzer
Creative Director :
Michiel Marsman
Music Supervisor :
Quintin van der Spek
Music Producer :
Marco Cucco
Sound Design :
Sizzer

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