Burger King's app is getting a ghoulish new facility for Halloween this year, and it could also score you a free burger.
The brand is inviting people to check for paranormal activity in their homes in its new “Home of the Ghosts” promotion, by way of a “ghost-detector” on the chain's app.
The global campaign, created via David's New York and Madrid offices, utilizes smartphones’ built-in magnetic field sensor, which can apparently detect electromagnetic fields that suggest paranormal activity nearby. However, your house being haunted is not necessarily a bad thing; if a "ghost" is detected, it will unlock a meal for two featuring the new Ghost Pepper Whopper, with ghost pepper cheese, jalapenos, bacon and spicy queso, starting Oct. 10 for a limited time at restaurants in the U.S.. The campaign will also run in 10 other countries worldwide, including the the U.K., Canada, Spain and Brazil.
The new feature and Ghost Pepper Whopper offer will be available for Royal Perks Members only on the Burger King app from Oct. 17—31. The new burger addition comes after the brand’s announcement of a renewed focus on its popular menu item—the Whopper in its “Reclaim the Flame” plan, detailed in Sept. 2022.
Burger King also released a short film on YouTube to highlight the campaign. The ad shows an app user with the detector while a series of strange events occur like flying kitchenware and cabinets opening by themselves. After detecting a ghost in the house, the user shares a free Ghost Pepper Whopper meal with them.
In 2020, the fast food chain launched a free Whopper giveaway, called “scary places,” around Halloween for app users that found select abandoned restaurants of rival franchises.